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[motorsport] NASCAR debuts new sponsorship model with four 'premier partners'

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in Nascar

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Beginning next year, the Cup Series will no longer feature the name of one entitlement sponsor for the entire season. For the past three seasons, Monster Energy has sponsored NASCAR’s premier series.
In 2020, four “premier partners” – Busch Beer, Coca-Cola, GEICO and Xfinity – will constitute the cornerstone of consumer marketing and fan development initiatives surrounding the Cup ...Keep reading

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