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[motorsport] What the new Cup Series sponsorship model means for NASCAR

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in Nascar

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After more than a year of work, NASCAR unveiled its new sponsor model for its Cup Series this week, highlighted by the announcement of four ‘premier partners’ – Busch Beer, Coca-Cola, GEICO and Xfinity – that will provide the cornerstone of interaction with race fans.
Each company will be expanding on an already existing relationship with NASCAR, including the addition of race ...Keep reading

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