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Harley-Davidson launches RIDE as global brand reset

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Harley-Davidson puts Bar & Shield back front and centre with new RIDE platform Harley-Davidson has launched RIDE, a new global brand platform the company is positioning as a reset ahead of a broader strategy rollout in May. The campaign puts the simple act of riding at the centre of the message, while also reintroducing the […]

The post Harley-Davidson launches RIDE as global brand reset appeared first on MCNews.

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