3 Bugattis That Changed the Brand Forever

The Three Cars That Changed Bugatti’s Modern Strategy

Edition One-Off – the same channel that brought the secret, most expensive Bugatti collection to the light – is back with another video. This time, it highlights a pivotal moment in the French marque's modern history, revealing how three extraordinary hypercars reshaped the company’s future. According to the video, the record-breaking Bugatti Chiron Super Sport 300+, the track-focused Bugatti Divo, and the ultra-exclusive Bugatti Centodieci collectively laid the groundwork for Bugatti’s current strategy of ultra-limited and bespoke hypercars.

Filmed inside the Zeithaus Museum near Wolfsburg, host Markus Korbach and Bugatti Heritage expert Luigi Galli explain how each of these cars represents a different pillar of Bugatti’s modern identity: engineering performance, coachbuilt design, and collector exclusivity.

Chiron Super Sport 300+: Pushing the Limits of Speed

The story begins with the Bugatti Chiron Super Sport 300+, the car that cemented Bugatti’s dominance in the world of top-speed records. In 2019, Bugatti test driver Andy Wallace piloted the car to a staggering 304.77 mph, making it the first production-derived vehicle to surpass 300 mph. Reaching those speeds required extensive testing, with Wallace reportedly spending several days driving at extreme velocities simply to adapt to how the car behaved at such speeds.

At velocities beyond 300 mph, drivers begin to lose their normal perception of motion, making repeated high-speed runs essential to understand how the car reacts and maintains stability. According to Bugatti engineers, the Chiron Super Sport 300+ was not running out of power during the record attempt. Instead, the limiting factor was the length of the test track itself, suggesting the platform may have been capable of going even faster under the right conditions.

Bugatti Divo: The Start of Modern Coachbuilding

While the Bugatti Chiron Super Sport 300+ demonstrated Bugatti’s engineering capability, the Bugatti Divo signaled the beginning of a new design philosophy for the brand. Named after legendary Bugatti racing driver Albert Divo, the car was developed with a stronger emphasis on agility and cornering performance rather than outright top speed.

Unlike the standard Chiron, the Divo received extensive aerodynamic revisions along with changes to its chassis setup to sharpen its handling characteristics. The goal was to create a more agile Bugatti without sacrificing the comfort and luxury expected from the marque. Originally planned as an even smaller production run, the project expanded to 40 units after strong demand from collectors, with the entire allocation selling out quickly.

Centodieci: A Tribute to the EB110

The Bugatti Centodieci took exclusivity to an even higher level. Created as a tribute to the iconic Bugatti EB110, the car celebrates Bugatti’s 110th anniversary while reinterpreting key design elements from the 1990s supercar.

Designers incorporated distinctive vents and angular styling cues inspired by the EB110 while still packaging Bugatti’s massive quad-turbo W16 engine beneath the bodywork. Integrating that powertrain into a design referencing the sleek original required significant engineering changes. Production was strictly limited to just 10 units, and despite demand exceeding that number, Bugatti maintained the cap to preserve the car’s exclusivity and collector value.

The Lowdown

Taken together, the Chiron Super Sport 300+, Divo, and Centodieci reveal how Bugatti quietly reshaped its strategy over the past decade. Each car served a different purpose: demonstrating engineering supremacy, reviving the art of coachbuilding, and celebrating the brand’s heritage through ultra-limited collector models.

The formula proved so successful that it effectively launched Bugatti’s modern era of one-off and highly exclusive hypercars. Today, the brand’s most desirable creations are about rarity, craftsmanship, and storytelling through design.

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