A Price Hike, But Not Across the Board
Automakers typically raise vehicle prices over time, and BMW is no exception. According to a report fromCarsDirect, shoppers considering a BMW in 2026 can expect a price increase of about 1%, translating to roughly $400 to $1,500. However, the Bavarian automaker’s all-electric lineup – as well as a handful of select models – will not be affected by the upcoming price adjustment.
The report, which cites a bulletin sent to BMW dealers, notes that the entry-level versions of the 2 Series Gran Coupe, X1, X2, and X3 will receive the smallest price hikes. These models represent some of the smallest and most accessible vehicles in BMW’s lineup, with current starting MSRPs ranging from the low-$40,000 to around the $50,000.
Speed Still Isn’t Cheap
The BMW M5, which competes directly with rivals like the Mercedes-AMG E63 and Cadillac CT5-V Blackwing, will receive a $1,400 price bump for both the sedan and Touring (wagon) configurations. Notably, the M5 Touring already received a $2,400 increase earlier this year, meaning the upcoming adjustment will bring its total price increase to $3,800.
Meanwhile, the X6 M Competition, a more style-focused performance SUV, is slated to receive a $1,500 price increase.
As previously mentioned, BMW’s EV lineup, including the i4, i5, i7, and iX, will retain its current pricing for the 2026 model year. Although the dealer bulletin did not explain the reasoning behind the price hike exemption, it comes amid broader market pressures, including higher tariffs and the discontinuation of the $7,500 federal EV tax credit, both of which have made electric vehicles harder to sell. Even Ford, whose F-150 Lightning was once among the best-selling electric pickups in the U.S., has recently reported a significant slowdown in EV demand.
Luxury Gets a Free Pass
BMW is also excluding two of its high-end models from the price increase, namely the 7 Series and the XM plug-in hybrid. The 7 Series currently starts at $99,300 in 740i form, while the XM, a standalone M-branded SUV, commands a starting price of $159,600.
In addition, models such as the BMW M2 CS, Alpina XB7, and the outgoing Z4 roadster will also remain unaffected by the pricing changes for next year.
For shoppers hoping to avoid upcoming price hikes, now may be a good time to act. Several BMW models are currently being offered with incentives, including special lease deals on the X3, along with an additional $1,000 loyalty credit available to qualified returning BMW lessees.
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