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China Just Got an $18,300 Electric Pickup That Puts the U.S. Market to Shame

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Chery has launched its first battery electric pickup in China under its Rely pickup brand, with pricing starting at 127,800 yuan, about $18,300, and running up to 158,800 yuan for higher trims.

The truck is positioned as a work-ready electric option with mainstream sizing, multiple drivetrains, and a tech-heavy cabin, arriving as new energy pickups become one of the fastest-growing niches in China.

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Truck Specs And Lineup Details

Early reports describe the Rely R08 EV as a body-on-frame pickup offered in six variants. Dimensions are listed at 5,330 mm long, 1,920 mm wide, and 1,890 mm tall, with a 3,230 mm wheelbase, putting it in the midsize-to-fullsize zone by global standards.

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Powertrain choices include a single-motor rear-wheel-drive model and a dual-motor all-wheel-drive model, with outputs cited at 150 kW for RWD and 300 kW for AWD. Range is reported at up to 510 km on the CLTC cycle depending on trim, which is the figure Chinese brands typically use for domestic marketing and it generally reads higher than EPA-style numbers.

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Tech And Equipment Highlights

The R08 EV is also being pitched as modern inside, with reports citing an infotainment setup using a Qualcomm Snapdragon 8155 chip in some versions. Driver assistance is described as Level 2 capable depending on trim, with commonly listed features such as adaptive cruise control, lane keeping assistance, and automatic emergency braking.

This is the typical spec mix for value-focused Chinese EVs, where the headline is less about a single breakthrough feature and more about offering a complete equipment list at a low entry price.

Market Context, Why Pricing Matters

Pickups are still a smaller segment in China than in North America, with 2025 pickup sales cited at about 589,000 units. What is changing quickly is electrification, with new energy pickup volume cited at roughly 73,000 units in 2025, up about 243 percent year over year, which helps explain why Chery is moving into the category now.

A base price around $18,300 is part of that strategy, because it creates a lower barrier for buyers who want a truck shape for utility but have been priced out of many electric offerings. Chery’s wider EV messaging continues to lean into future battery narratives. It also fits a product portfolio that mixes mainstream launches with attention-grabbing ideas, and off-road EV projects.

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