Ferrari Teases Its First EV With a Mysterious Nighttime Reveal

A Glimpse in the Dark

Ferrari has released a new episode in its series building up to the launch of its first all-electric model, the Luce. One interesting detail is a tease of what the exterior design could look like, though it was shown only briefly and under nighttime lighting.

The Luce appears to feature separate headlights, consistent with heavily camouflaged spy shots that suggest a taller, more upright silhouette. The lights also seem somewhat squarish, a design cue that aligns with the interior’s retro-inspired theme. That cabin has already been revealed and is said to have been designed by LoveFrom. One of the firm’s founders, Sir Jony Ive, previously worked at Apple, where he helped design products such as the iMac.

These are merely visual observations, and nothing has been officially confirmed as of this writing.

Ferrari’s Electric Philosophy

The first two episodes emphasize that the Luce isn’t just another electric model, but a Ferrari EV. The messaging echoes the debut of the Purosangue, when the Italian marque insisted the vehicle wasn’t an SUV but an FUV, or Ferrari Utility Vehicle. However, Ive spoke about a design philosophy that defies the trend of EVs adopting heavily digital interfaces, as seen in models like the Mercedes-Benz EQS, which features 56 inches of screens spanning the entire dashboard.

“I think there's this bizarre thought that if the power source is electric, the interface should be digital. That makes no sense to me,” Ive said.

Early interior photos show the dashboard incorporating several analog-inspired elements. The cabin also includes a minimalist three-spoke steering wheel said to be inspired by classic Formula 1 steering wheels. A similar approach is also being explored by Slate Auto — a startup backed by Jeff Bezos — which plans to go old-school with its affordable EV models.

A Silent Ferrari With Serious Power

What we know for now is that the Luce will feature four electric motors targeting more than 1,000 horsepower, which would edge past the SF90 Stradale in terms of output. Still, it’s a bit unusual to see a Ferrari glide by in the recent episode without the brand’s signature exhaust note, especially the V12 soundtrack heard in models like the 812 Superfast.

Ferrari is expected to debut the Luce in May 2026. It is believed to be one of the five models the brand plans to release this year.

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