GM’s Sales Year in Review
While several automakers struggled with demand in 2025, General Motors ended the year with plenty to celebrate. According to GM, it ranked first in total U.S. sales, delivering 2.85 million vehicles across its core brands – Buick, Cadillac, Chevrolet, and GMC – a 6 percent increase year over year.
GM also maintained its leadership in key profit-driving segments. The company remained the U.S. leader in full-size pickup trucks, with sales reaching roughly 940,000 units, up 7 percent from 2024. In addition, the company extended its 51-year streak as the top seller in the full-size SUV segment, supported by strong performances from the Chevrolet Tahoe and GMC Yukon, both of which recorded their best full-year sales since 2007.
Momentum carried over into the crossover segment, reporting volume rising 12 percent to 1.28 million units for the year.
Buick
Progress Across the Portfolio
Among individual brands, Buick – GM’s mid-tier premium division – posted its best sales result since 2019. The Envista compact crossover delivered best-ever full-year sales, improving 15 percent year over year. Its dealer network also earned recognition, ranking No. 1 in the 2025 J.D. Power U.S. Sales Satisfaction Index Study (Mass Market category).
At Chevrolet, GM’s primary volume brand, sales highlights included best-ever results for the Traverse and Trax, as well as record annual EV sales. The automaker is set to reintroduce the Bolt EV in early 2026, which will reinforce GM’s push to offer an affordable entry point into electric mobility with a starting price under $30,000.
However, GM was not immune to the broader EV market slowdown. In Q4 2025, the company's EV sales fell 43 percent year over year to 25,219 units, following a record-setting third quarter. The decline largely reflected shifting consumer demand tied to changes in federal EV tax incentives.
GMC, which focuses exclusively on trucks and SUVs, delivered its second consecutive record year, with full-year sales up 6 percent. The Sierra achieved best-ever annual sales, climbing 10 percent, contributing to GM’s dominance in the full-size pickup market alongside the Chevy Silverado.
A Strong Year Despite Market Challenges
Rounding out the portfolio, Cadillac posted its best retail sales since 2007 and, according to GM estimates, led the U.S. luxury EV market. The brand’s electric lineup includes the Lyriq, Escalade IQ, and the low-volume Celestiq, competing against models such as the Porsche Taycan, Mercedes-Benz EQE, and Lucid Air.
Commenting on the results, Duncan Aldred, GM senior vice president and president of North America, said, “Demand for our brands and products is strong at every price point, and we are well-positioned to build on this momentum in the year ahead.”
Among GM’s major rivals, Stellantis reported a three percent year-over-year sales decline in 2025, while Ford Motor Company has yet to release its full-year sales results.
Cadillac
There are no reviews to display.