GM’s Digital Push for Used Cars
General Motors announced that its Certified Pre-Owned (CPO) program will be integrated into CarBravo. The move expands the platform’s inventory while allowing GM to offer manufacturer-backed inspections and warranty coverage through participating dealers — bringing the used-car buying process to customers’ fingertips online.
This means buyers can browse used vehicles that have been inspected and reconditioned without leaving the comfort of their homes. However, only Chevrolet, Buick, and GMC dealers currently participate in the program, while GM’s luxury brand, Cadillac, continues to operate its own Certified Pre-Owned program.
A Huge Opportunity in Used Cars
The program will compete with online used-car retailers such as Carvana, whose market value surged in late 2025 following strong financial results. The push comes as the used-car market continues to outsize the new-car market. According to Cox Automotive, consumers are expected to purchase about 38 million used vehicles this year, with roughly 20 million sold through retail channels. By comparison, the forecast for new-vehicle sales is about 15.8 million units.
GM said most steps in the used-car buying process can be completed online, with customers only needing to visit a dealership for test drives and vehicle delivery.
Other automakers have also embraced online car-buying platforms. Hyundai, for example, partners with Amazon Autos to allow customers to shop for vehicles online through participating dealers. Ford offers certified pre-owned vehicles through the platform, which also enables buyers to complete much of the paperwork online, saving time and adding convenience.
Two Levels of Coverage
As for the CarBravo program, certified vehicles are classified into two tiers. The first is the Bravo Tier, which includes vehicles up to 10 years old with fewer than 100,000 miles. These models come with a 12-month/12,000-mile bumper-to-bumper limited warranty. Meanwhile, the Budget Tier covers vehicles that are 10 to 15 years old with no more than 150,000 miles. These vehicles come with a 30-day/1,000-mile powertrain limited warranty.
GM noted that the coverage may vary by state.
Through CarBravo, shoppers can browse vehicles beyond GM’s lineup, effectively making it a one-stop shop. For shoppers specifically interested in GM models, Chevrolet serves as the company’s mass-market brand, offering vehicles such as the Equinox and Silverado. Buick occupies a slightly more premium position, though it sits below Cadillac, while GMC focuses primarily on trucks and SUVs.
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