Shelby EV Loses Charge
Since the U.S. electric vehicle market shifted in 2025, the slowdown has become hard to ignore, and it appears to be reflected in the new prices for the Shelby Mustang Mach-E offered by rental company Hertz. A report from Carscoops shows that the special-edition Ford EV is now priced at around $40,000, about $25,000 less than when the performance-themed models were released in 2024.
Hertz has long offered special-edition Mustangs through its “Rent-A-Racer” program, with the Mustang Mach-E becoming the latest entrant. The rental company released 100 units at a time when EVs appeared poised for continued growth, but by mid-2026, the vehicles had dropped significantly in value.
Not Your Average Used EV
One of the early price drops was recorded in January 2025, when the Shelby Mustang Mach-Es — which come with extras such as gold stripes, a Borla Active Performance Exhaust Sound System, and special black wheels — were priced at $60,000. Most of the remaining examples have up to 15,000 miles on the odometer, though given that they were also rental cars, their condition can vary.
Despite the race-ready look, the special-edition EVs do not come with a performance boost. Because they are based on the Mustang Mach-E GT, they feature an all-wheel-drive system delivering 480 horsepower and 600 lb-ft of torque. The EPA-estimated range is also 280 miles.
Whether those specs and mileage justify the roughly $40,000 asking price ultimately comes down to buyer preference. For those who prefer a brand-new unit straight from the showroom – albeit without the Hertz-exclusive touches – the Ford Mustang Mach-E GT starts at over $50,000. There is also a rally-inspired version available for roughly $4,000 more.
EV Growth Hits Resistance
The Ford Mustang Mach-E outsold the gas-powered Mustang in the U.S. over the past two years, but the momentum appears to be shifting back toward the pony car this year. That is not entirely surprising given the broader market slowdown that has made EVs harder to sell. In fact, the Blue Oval brand has even adjusted its F-150 Lightning plans toward a range-extended electric version.
If this market trend continues, it would not be surprising to see the Hertz Shelby Mustang Mach-E depreciate even further, especially as the current administration shows less appetite for broadly supporting the EV market through incentives and policy backing.
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