The Power of a First Impression
Automakers often launch new models in distinctive “hero colors” to create a strong visual identity, something BMW did with the highlighter-like São Paulo Yellow on the M4 (G82). Infiniti has taken a similar approach with the all-new QX65, using a shade called Sunfire Red that, according to the Japanese luxury marque, is not a color people see every day.
More interestingly, the highlight is the use of real gold, which helps the deep red paint shift depending on the viewing angle and lighting. That, however, comes with certain challenges, including tighter inventory monitoring and increased security, with suppliers even using armored trucks to transport the material. Nevertheless, Infiniti believes the paint gives the QX65 a commanding presence, which is important given that coupe-like crossovers like this typically rely heavily on styling, as seen with rivals such as the BMW X6.
The Making of Sunfire Red
Sunfire Red also requires a tri-coat process, consisting of a red ground coat, a transparent mid-coat with tiny flakes of gold-coated glass, and a clearcoat. It is one of nine colors offered for the 2027 model year, seven of which are also available with a black roof for a two-tone finish.
Describing the intent behind the gold-infused paint, Yasuhito Oba, a color designer in the Advanced Design Department, said, “This color’s inspiration is the fiery morning sunrise, which is why it carries a warm, glowing energy.”
Fans of Infiniti’s parent company, Nissan, may find Sunfire Red familiar. That is because the paint draws inspiration from Regal Red, a color introduced on the 2015 Nissan GT-R. The connection to the GT-R, a halo performance car discontinued last year, is said to be intentional, adding a small piece of lore to the ownership experience.
What Buyers Can Expect
Speaking of ownership, the 2027 Infiniti QX65 is expected to go on sale in summer 2026. Pricing starts at $53,990 for the base Luxe trim and rises to $62,590 for the range-topping Autograph. Standard power comes from a 2.0-liter VC-Turbo four-cylinder engine producing 268 horsepower and 286 lb-ft of torque, the same engine used in the Nissan Murano.
However, reports suggest the new model could receive a V6 engine, potentially paving the way for a Red Sport trim that would serve as a more exciting, performance-oriented variant. If so, it would complement the already sporty look of Sunfire Red.
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