Jeep Beats Ford And GM Again As America’s Most Patriotic Brand

The Brand America Still Associates With Freedom

Ford and General Motors have long positioned themselves as deeply American brands, with the former even winning TIME and Statista’s Most Iconic American Companies list earlier this year. But according to a Brand Keys survey, Jeep is America’s Most Patriotic Brand, and rivals still cannot catch up.

That’s because Jeep has held the title since the survey began in 2001, marking its 25th consecutive win this year. For 2026, Brand Keys surveyed more than 9,720 consumers ages 18 to 65, balanced by gender and political affiliation, with Jeep ranking ahead of roughly 1,200 brands. That does not necessarily mean Jeep vehicles are better or more “American” than others. Still, it gives Stellantis a useful marketing win, especially among patriotic buyers and off-road enthusiasts, and that kind of emotional brand pull could eventually help drive sales.

The Lineup Behind The Branding

Jeep offers several models in the U.S., including the Wrangler, Gladiator, Cherokee, Grand Cherokee, Wagoneer, Grand Wagoneer, and Compass. Most are assembled in the U.S., except for the Cherokee and Compass, though Stellantis plans to move both to Illinois production. The automaker is also preparing to launch the all-electric Recon, which is expected to be built in Mexico.

The Wrangler is arguably the brand’s most iconic model, despite the Grand Cherokee outselling it in 2025. Its roots trace back to World War II, and it still retains many design cues from its spiritual predecessors, including the round headlights. That familiar look has helped Jeep preserve the heritage and Americana image closely tied to the brand.

Heritage Still Has Value

Speaking about the achievement, Bob Broderdorf, Jeep brand CEO, said, “Earning recognition as America’s most patriotic brand for the 25th consecutive year affirms what generations of Jeep owners already know – that driving a Jeep vehicle comes with an unmistakable sense of pride.”

If the streak continues, it could further strengthen Jeep’s brand image, which could prove crucial as it competes with models that also carry strong American identities, such as the Ford Bronco. So far this year, Jeep has been one of Stellantis’ main growth drivers in North America, helped in part by models like the refreshed Grand Wagoneer.

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