Lamborghini's 2025 Was Record-Breaking for Sales and Revenue as Profits Slip

Another Year, Another Step Up

Lamborghini kept its momentum going after a record-setting 2024. In 2025, the brand delivered 10,747 cars – its third year in a row above the 10,000 mark. Not long ago, that would have been headline news. Now, it’s just business as usual.

Revenue climbed alongside sales, reaching €3.2 billion ($3.7 billion) – up 3.3% from last year and the highest Lamborghini has ever posted. For a brand that doesn’t chase volume, that kind of growth points to strong demand and the ability to command higher prices, not just bigger production.

Profit Takes a Slight Step Back

A lot of Lamborghini’s growth this year comes down to what the company is selling. The Revuelto leads as the flagship hybrid, while the Urus SE keeps the numbers up. But the real story is customization: 94% of buyers last year chose at least one Ad Personam option – a big reason margins stay strong.

It wasn’t all smooth sailing, though. Lamborghini’s operating income landed at €768 million ($888 million), with margins dipping to 24% – a bit lower than last year.

According to the company, currency swings and new US tariffs both took a bite out of profits. Add in the ongoing investment in Lamborghini’s electrification plans – part of the Direzione Cor Tauri strategy – and it’s no surprise costs are starting to show up.

Even so, a 24% margin still puts Lamborghini near the top of the luxury world. Careful cost management and a strong product mix helped keep things on track, despite the headwinds.

Pushing for Hybrids for Now

Looking ahead, there’s no sign Lamborghini is slowing down. The new Temerario hybrid is already reaching customers in early 2026, rounding out a core lineup that’s now fully hybrid with the Revuelto and Urus SE.

This also hints at what’s next. Lamborghini has a fourth hybrid on the way and is working on its first full EV, but isn’t in a hurry to get there.

For now, Lamborghini’s formula is holding: keep volumes low, offer plenty of ways to personalize, and move toward electrification without losing the drama. The results speak for themselves.

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