Road Racing Heritage
Only a few automotive brands still left in existence can claim that they've reached 100 years in the business. Even fewer are able to reach this milestone and also tout a true racing heritage backed up by multiple wins spanning decades and legendary drivers.
Maserati's story hasn't been an easy one, going through a lot more downs than ups, but here they are 100 years later, still alive and kicking. With this major achievement reached, 2026 is set to be a very special year for the brand.
Maserati
100 Years of the Trident
Having been through multiple ownerships in the 100 years, Maserati's current owner, Stellantis, is going all-in on the celebrations for 2026. The automotive group giant announced that "every Maserati event around the world in 2026 - from sporting events to concours d’elegance, from product presentations to cultural initiatives - will turn this special milestone into a manifesto of identity and pride shared by Trident enthusiasts worldwide."
To further amplify the celebrations, there will also be a commemorative marketing campaign. Where the tagline is "100 Years of The Trident," further enhancing the messaging is that RIDE in the word Trident will be in bold letters, to evoke the refined yet sporty driving experience that has always distinguished every Maserati.
The Ministry of Enterprises of Italy is also adding to the festivities by releasing a postage stamp that is dedicated to the Trident’s centenary and to Maserati's global reach in 70 markets, which the ministry recognizes as an expression of Italian excellence. Santo Facili, Maserati's COO, says that the Trident embodies the most authentic soul of Maserati.
Maserati
Born on the Racetrack
Facili also points out that this soul was born on the racetrack back in 1926, where the brand also secured its first race win during the gruelling Targa Florio. The logo was conceptualized as early as 1925, but took on full form a year later. It was designed by Mario Maserati, the only brother of a member of the Maserati clan who wasn't directly involved in the car business. His first logo sketch is currently preserved in the Maserati archives in Modena.
It was first displayed on the Tipo 26 race car, the car with which Alfieri Maserati entered the Targa Florio, taking first place in the 1500 cc class. It was the first in a long series of successes, including two consecutive editions of the Indianapolis 500 in 1939 and 1940, four consecutive victories at the Targa Florio in 1937, 1938, 1939, and 1940, nine Formula 1 wins, and the 1957 Formula 1 World Championship with Juan Manuel Fangio.
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