McLaren Is Now Building Golf Clubs

Industry Nerds

McLaren's known as the "nerds" of the industry, and the company has always prided itself on its clinical, precise engineering approach to building dream machines and legendary race cars. This has translated into a long list of achievements for them, including notable wins and championships at Le Mans, the Indy 500, and Formula 1.

They are now looking at expanding the business portfolio, not just into cars but into another form of sport altogether.

McLaren Golf

Back in March, the automotive company announced that it would be venturing into launching McLaren Golf. During that time, it was unclear to what extent they would be doing golf products. While it's not unusual for car brands to venture into golf apparel and merchandise, McLaren, being who they are, had other things in mind.

Officially launched recently, the McLaren Golf brand not only says it will launch merchandise related to golf, but it will also make its own set of golf clubs.

Specifically, McLaren will be releasing Iron sets for both recreational and professional players. At the core of McLaren Golf is a question: If there were no constraints, no legacy processes, no material limitations, what could a golf club become?

Answering that, they used their engineering capabilities to employ a process called Metal Injection Molding (MIM), which is rarely used because of its complexity and cost. MIM is used to give McLaren Golf the precision control over material composition, internal geometry, and mass distribution, something not possible with traditional club making tecniques.

The brand will initially offer two iron club sets: the Series 1, their take on a modern tour blade iron for lower handicappers, and the Series 3, a distance-enhancing cavity-back club with more forgiveness.

Star Power

Launching your own bespoke golf clubs and brand is one thing, but doing it with the help of a real PGA tour pro lends more credibility. McLaren Golf signed PGA Tour veteran and major winner Justin Rose as a brand ambassador. Rose was also integral in the development of the clubs themselves, having worked hand in hand since the beginning.

Both the Series 1 and 3 iron sets will be available in North America, Europe, and South Korea starting April 30, 2026. Prices for the clubs start at $375 per club head. Additionally, North American players can order the clubs through mclarengolf.com.

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