Mercedes-AMG Is Allowing Customers to Build Their Own Engines

True Enthusiast

Any true Petrol Head will claim that any involvement with the car is part of the lifestyle. Car guys like to fettle and tinker with their vehicles, getting to know them in depth, including their quirks and features.

This is admittedly easier to do with older vehicles; the lack of technology and simpler engines lead to DIY moments. Modern cars are built differently and often require specialists for repairs and tuning (unless absolutely necessary), but sometimes rare opportunities to add a personal touch to your new car come along.

Build Your Own Mercedes-AMG Engine

Two very lucky owners, Andrew from Australia and Johannes from the Netherlands, were invited to take part in a special process. Mercedes-Benz has invited them to the Affalterbach plant to help build the engines that will be placed in their upcoming new cars. This is part of an exclusive offer to owners who've signed up for the AMG Private Lounge membership, an exclusive online group of AMG owners and enthusiasts.

The AMG Private lounge offers exclusive content, news, and special event invitations. Members also have access to special merchandise and to AMG experts called the AMG Allstars. When it comes to the build-your-own-engine program, it's available to people buying high-performance models such as the AMG GT or SL 63.

As we know, Mercedes-Benz AMG engines are known for the "one man, one engine" policy, in which one engine expert will sign the plaque on the engine cover after completion. This gives owners an idea of who built their specific motor, and both these lucky owners will be able to not only meet the builder but also give them a helping hand under the watchful eyes, of course. AMG builds around 20,000 engines a year, under the guidance and expert hands of just 50 AMG master engine builders.

Involving the Customer

Apparently, Mercedes-Benz AMG isn't the only one offering a similar experience. General Motors does the same for Corvette buyers at a sum of $5,000. It's a returning program for 2026 commemorating the launch of the ZR1 Corvette. Ferrari also offers a program that invites owners to visit Maranello to watch the build, but not to partake.

Some boutique restomodders also give owners a chance to build their cars, such as Zeigler/Bailey, an Australian-based 911 restomod company. Zeigler/Bailey says this process allows owners to build a more in-depth relationship and understanding of the car-building process.

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