A Reset After a Rough Year for Mercedes EVs
Mercedes-Benz wrapped up 2025 in the US with a slight 1 percent uptick, but that small gain didn’t come from electric vehicles. The German marque’s EV sales actually dropped by 54 percent compared to 2024, with almost every electric model sliding backward. Only the G-Class with EQ Technology and the E-Sprinter managed to buck the trend and post higher numbers.
That decline wasn’t just the market talking. Late in the year, Mercedes pulled most EQ sedans and SUVs from US production, just as federal EV incentives ended. For a while, dealers and buyers simply couldn’t get their hands on an EQE or EQS.
Now, the EQ lineup is back in the US, as if nothing happened. Check the Mercedes-Benz website, and you’ll see every EQ model listed again. This isn’t just a website update, either – Mercedes confirmed to The Drive that the lineup is officially available.
“Mercedes-Benz USA temporarily adjusted US EQ order availability last summer to align with US market demand. We continuously optimize our production network and use its high flexibility to react to fluctuations and changing market conditions to remain competitive,” a spokesperson told the publication.
Mercedes-Benz
EQ Models Are Back
The full roster is back: EQE Sedan, EQE SUV, EQS Sedan, and EQS SUV. Prices haven’t moved much since last year. Both the EQE Sedan and EQE SUV start at $64,950, putting them in the mid-tier luxury EV space with the usual Mercedes look and features. The EQS SUV now starts at $89,950, while the EQS Sedan is – well, perhaps more surprisingly – back with a starting price of $104,400.
Mercedes also added a more approachable EV: the new CLA with EQ Technology, now on sale from $47,250. It’s smaller, looks more traditional, and promises the kind of range numbers that might attract buyers who skipped the bigger, more expensive EQ models before.
With these models back, Mercedes now covers everything from entry-level luxury EVs to full-size flagships, something the brand was missing when the EQ lineup vanished last year.
Did They Get an Update?
What’s less clear is whether these EQ models bring anything new. Mercedes hasn’t said anything about changes to range, software, or hardware, so for now, these look like the same vehicles as before. If updates are in the pipeline, we expect a proper announcement.
One thing that hasn’t changed: the EQE and EQS SUVs are still built in Alabama. That gives Mercedes a leg up as tariffs rise and incentives disappear. It won’t guarantee big sales, but it does help keep prices and supply more stable than some competitors.
For now, Mercedes is putting the EQ lineup back in play to see if the market is any more welcoming this time.
Sebastian Blanco
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