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Audi has a car for nearly every corner of the market. From mainstream sedans and SUVs like the new A5 and Q5 to an upcoming plug-in hybrid M3 rival, they have it all. However, Audi’s global CEO has now made it clear that one popular segment remains firmly off the table. According to CEO Gernot Döllner, the chances of Audi ever building a pickup truck are low. Although BMW is outselling Audi globally, it seems the Four Rings will choose its battles carefully and won't chase volume for volume’s sa

With shifting legislation and a market that may not yet be ready to embrace electric sports cars, Porsche has reportedly been reevaluating the introduction of the electric 718 Cayman and Boxster, and that has cast doubt over the future of the production-bound Audi Concept C. Set to be a spiritual successor to the iconic TT, the new Audi electric sports car is expected to share technical details with the 718 EV, but an Audi spokesperson confirmed earlier this month that the project is alive and w

The Model Formerly Known as the RS 4 It may say RS 5 on the trunk lid, but the reality is that the latest model is more of an RS 4 successor. The real RS 5 is no more, as there are no plans for a coupe or a convertible. Blame it all on the odd-even naming convention that hasn't done Audi any favors, and the company has admitted that it was a misstep. As it's essentially an RS 4, it gets more formal body styles. The sedan is back, though the DNA of the old RS 5 Sportback remains. Of course, there

With the introduction of the RS 3 competition limited in March, Audi seems to be preparing to say goodbye to its five-cylinder engine, and not because there's no interest from customers, but because it falls foul of incoming Euro 7 emissions regulations that will take effect in November. But according to Autocar, the engineers in Ingolstadt may find a way to keep the iconic engine alive; Audi CEO Gernot Döllner told the publication that the EA855 engine's future is "still under discussion." He a

Audi lost a lot of glamour from its lineup when the TT and R8 were discontinued, but the Concept C revealed last year raised hopes of a flagship sports car once again returning to the brand with the four rings. Its innovative design and return to form for classy Audi interiors were praised, but the entire project may be canceled before a single car leaves the production line. It all links back to the uncertain future of another electric sports car under the Volkswagen Group’s umbrella: the Porsc

The Insurance Institute for Highway Safety (IIHS) has just released its latest round of safety results for new models. These tests have become tougher in recent years and provide consumers with the peace of mind that the vehicle you’re purchasing will hold up well if the worst happens.  The new results will make Audi fans smile, as the luxury brand picked up another three of the safety agency’s Top Safety Pick+ awards, the highest recognition given only to vehicles that perform exceedingly well

Four New Chinese Audi Models Germany automaker Audi just signed a new strategic cooperation agreement with Chinese SAIC Motor, which will result in the joint development of a next-generation Advanced Digitized Platform (ADP) for new electric vehicles. ADP, which will launch exclusively in China, will spawn four new AUDI models in the coming years. AUDI As a reminder, Audi launche

The 2027 Audi RS 5 has been revealed in both sedan and wagon forms, each with more power than even the mighty V8 RS 6 or the RS 5's arch-rival from Munich, the 503-horsepower BMW M3. Audi's new 630-hp plug-in hybrid has plenty of grunt, a clever new differential, and a hefty curb weight on the dark side of 5,100 pounds. But none of these characteristics are drawing as much attention on Reddit as the styling, with several fans mocking the unusually large exhaust tips. Some have also taken issue w

Streamline and Simplify The Volkswagen Auto Group (VAG) didn't have the best start in the EV game. Some of its first mass-market EVs either failed to meet expectations of critics, consumers, or sales, or all three. Harsh and costly lessons were learned after that, and things might be looking up for Germany's largest automaker. However, that also means a lot of catching up to do, as well as putting out fires in sales, labor, and profitability. Right now, the group is tightening its belt but is ac

Quantity Over Quality As automotive manufacturers fight to stay competitive in the rapidly evolving automotive landscape, more and more models are launched each year. These brands seek to have a car in every segment of the market, though sometimes the rapid growth leaves some niggling issues with quality control. In some cases, the simple things are affected. A lawsuit has been filed against German automaker Audi over a basic car feature we've been using for decades: door locks.

For a long time, Audi stood head and shoulders above the rest in terms of interior quality, and that quality could be felt in every operation in the cabin, from the smoothness of the A/C vent adjustment to the click of a button for the infotainment system. But that quality feel has since been replaced by a certain cheapness, and that physical feel by excessive screen integration. Fortunately, Audi is on a path of self-correction, and the man helming its design direction plans a return to simplic

Trouble Before Takeoff Just as Audi looks to strengthen its U.S. lineup with the first-ever Q9, the Trump administration has threatened to raise tariffs on imported vehicles from 15% to 25%. According to Reuters, Audi said the policy change would place a “significant burden” on its U.S. operations, especially since the Q9 is built at its Bratislava plant in ⁠Slovakia. The Q9 is an upcoming full-size luxury crossover that would indirectly take over the outgoing A8’s role as Audi’s flagship model.

Not Its Best Year, But Not All Bad Audi has been grappling with a challenging U.S. market after posting back-to-back annual sales declines, delivering 164,942 units last year – a stark contrast to BMW’s 388,897. One bright spot, however, is safety: Audi currently leads all luxury brands in 2026 IIHS Top Safety Pick+ awards, earning six of the organization’s highest honors. Safety may not be the kind of feature buyers can see on the showroom floor, but it remains a major factor in purchasing deci

At the center of Audi’s plan is Edge Cloud 4 Production, a factory computing approach that links shop-floor automation with cloud flexibility. Audi says it is moving worker guidance and other production systems into the cloud, reducing the need for on-site industrial PCs and simplifying updates, maintenance, and cybersecurity. In high-volume body shop operations, Audi says cloud-controlled systems can run robots and production cells with millisecond-level coordination, replacing localized hard

A Class Of Its Own There is a space where the Audi RS6 Avant competes; alongside it are a few nameplates still holding the torch for enthusiasts who crave high-performance wagons. This segment of the automotive industry used to have an abundance of choices, but SUVs have taken their share, reducing the number of wagons available. Audi's RS6 has found a way to keep the wolves at bay by being the ultimate expression of practical high-performance. Instead of buying a fast SUV, the RS6 became a go-t

Remember the Audi 90 quattro IMSA GTO? Well, some Audi apprentices (14 of them, to be exact) want to make sure you don't forget with this, the GT50 concept. The car and its name celebrate half a century of Audi five-cylinder engines, a dynasty that began in 1976 with the arrival of the second-generation Audi 100. This was the first mass-production vehicle to use such an engine configuration, and nowadays, Audi is pretty much the only carmaker keeping it alive, albeit only in one car. That RS 3 i

Five Cylinders, Five Decades Fifty years ago, Audi changed the sound of performance. In 1976, the second-generation Audi 100 debuted with an inline five-cylinder, an unusual configuration that slotted between the refinement of a straight-six and the compactness of a four-cylinder. Nobody could have predicted that this pragmatic compromise would become one of the most emotionally resonant powertrains in motorsport history. Today, Audi Sport is marking that anniversary the only way that makes sens

Audi is slamming the door on the budget-conscious buyer. After a combined run of nearly 2.3 million vehicles, Audi has officially terminated production of the A1 hatchback and the Q2 compact crossover. This isn’t a temporary pause; it is a calculated execution, in the medieval sense, of the brand’s entry-level lineup, allowing them to funnel buyers toward higher margin models, while also freeing up assembly space for electrification.

Brands Are Chasing Visual Identity Luxury carmakers are leaning harder than ever on design to stand apart. As electric platforms flatten differences in performance and packaging, styling has become a primary marketing weapon. Audi’s new vertical grille, first shown on the Concept C, sits at the center of that strategy. It is bold, upright, and impossible to ignore. Unsurprisingly, it has already become meme fuel, with online comparisons focusing on its narrow proportions and historically loaded

Pressure Mounts Audi is in a tough spot right now, as it does not operate a U.S. manufacturing plant that could shield it from the Trump administration's tariffs on imported vehicles. That exposure may have weighed on its performance last year, when the brand recorded its weakest U.S. sales result in this decade. Deliveries fell 16 percent in 2025 to 164,942 units. By comparison, key rival BMW sold 388,897 vehicles in the country over the same period. Now, Audi is opening a new chapter in the U.

A class action lawsuit has been filed against Audi for defective water pumps in a range of Audi models. All implicated Audi models make use of a V6 from the EA839 engine family, including both 2.9-liter and 3.0-liter units. The plaintiffs claim they’ve been hit with exorbitant repair bills for failing water pumps and related components when the cars were out of warranty, even though Audi allegedly knew about the defect since November 2018. Many problems related to cooling systems can incur high

Audi’s best-selling EV worldwide, the Q4 e-tron, has received a major styling, tech and powertrain overhaul for its mid-cycle makeover. The updates apply both to the Q4 e-tron SUV and its coupe-flavored Sportback sibling, both of which are built on Volkswagen Group's MEB architecture. The facelifted Q4 e-tron’s most obvious updates are the ones you can see, namely the sharpened-up exterior and interior. On the outside, the 2027 Audi Q4 e-tron gets new optional Matrix LED headlights with four di

Although many drivers are hit with the odd speeding fine, one Audi Q5 driver in Washington D.C. racked up an extraordinary number of outstanding tickets, valued in excess of $260,000—worth far more than the value of the used Audi. The reckless run of this driver finally came to an end this past week when the D.C. Police Department impounded the vehicle. Although the department shared the news as a win for the rule of the law, one wonders why it took so long to impound a vehicle that was involved

Audi pulled the plug on the Audi R8 in 2024, but the German brand is not ruling out a return just yet. According to Rolf Michl, the idea of a new halo supercar is still alive behind closed doors. If it returns, it could once again share its foundations with a Lamborghini. That said, a revived R8 would need to make financial sense in an increasingly difficult automotive market. A New R8 Must Be Profitable Audi

In 1935, a car called the Auto Union Lucca screamed down a stretch of Italian autostrada near the Tuscan city of Lucca and hit 203 mph. Driver Hans Stuck set a new record for the fastest car on a public road, and the machine that made it possible promptly disappeared into history. Both Lucca Silver Arrow prototypes that were ever built raced at the AVUS Ring in May 1935, failed to finish, and were eventually lost altogether. For nearly 90 years, Audi — the company that grew directly from Auto Un