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Toyota’s Top Job Gets a Numbers Guy Toyota is set to appoint Kenta Kon as its new CEO, a move that has left some enthusiasts cautious, given his background in the company’s finance division. That concern was underscored after Kon admitted during a recent press conference that he was not aware of any current development surrounding the Celica project. The incoming CEO did acknowledge admiring the nameplate for a long time, particularly after seeing the sports car in 1987’s Watashi no Ski ni Tsure

Century: A Cut Above Lexus During the 2025 Japan Mobility Show, Toyota not only introduced a bold luxury coupe, but it also launched a new ultra-luxury marque that sits above Lexus. That brand is Century, and it could soon be Japan's answer to Rolls-Royce and Bentley. The Century Coupe looks like a good rival for the likes of the Bentley Continental GT and Rolls-Royce Spectre. Big, bold, and blocky, it has all the potential to ruffle the feathers of British automakers, just as Lexus shocked the

Only three days ago, Toyota teased its new sports car, which will be named GR GT. Now, the Japanese automaker has given us another teaser image and announced that the GR GT will be just one of three new sports cars to be revealed on December 5. Toyota didn't provide any information about the cars, but the images tell us quite a lot. The car in the foreground is the aforementioned GR GT, while the one furthest away from the camera, on the right-hand side of the image, is its racing counterpart; T

The Corolla Turns 60 2026 is a huge year for the Corolla. That's because it celebrates its 60th anniversary, making it one of the longest-running nameplates within Toyota and in automotive history. It's long been a stalwart for the Japanese automaker, and over 55 million have been made since 1966. It was the Crown that kicked off Toyota's global ambitions, while the Land Cruiser made it a global brand. But it was the Corolla that showed the world that Japan was to be a force to be reckoned with

Toyota’s Hybrid Liftback Went Through a Glow-Up When the fifth-generation Toyota Prius landed in early 2023, it changed the game for the not-so-good-looking liftback. The 60-series Prius came in lower, wider, and with a lot more road presence. For a car that was once known more for its green message than its design, that shift made a real difference. The upgrades went beyond the exterior, as Toyota simplified the layout, used better materials, and made the cabin feel like a proper modern compact

Toyota Motor North America (TMNA) has posted its U.S. sales results for March and the first quarter of 2026, and the news isn’t as positive as we’re used to from the Japanese brand. In March, Toyota sold 182,606 vehicles, down by 6.9%, while quarterly sales reached 488,468 units, steadier but still down by 0.3%. These numbers exclude Lexus sales; when taking the luxury brand into account, TMNA sales dropped by 17.3% in March. As we’ll see when digging into the numbers, a decline in sales for the

The Toyota RAV4 has become America’s best-selling vehicle by doing the basics right. It is efficient, inexpensive to maintain, and spacious enough for everyday life. Part of its appeal – all SUVs in fact – is also its ride height and the illusion of off-road readiness. Yet that's exactly what Japanese performance parts manufacturer Tanabe has just done, releasing a new set of lowering springs for the latest-generation model less than 4 months after it reached showrooms. A Lower Stance Without th

Toyota’s Hybrid Bet Continues to Pay Off Right now, no other automaker in the US has a hybrid lineup as deep as Toyota’s. Instead of chasing a fully electric future at full speed, Toyota stuck to its plan: keep building out hybrids, add more plug-in options, and only sprinkle in a few battery electric models. That approach already delivered results in 2024, and the latest numbers show it worked again in 2025. Toyota Motor North America ended the year with 2,518,071 vehicles sold in the US, up 8

Australia's Toyota Theft Epidemic Criminal gangs have stolen dozens of Toyota Land Cruisers and Prados worth $8 million in just the last six weeks in Australia. The vehicles were stolen in minutes without raising any warnings, using CAN Bus hacks, and were hidden inside shipping containers behind fake walls of car parts, destined for overseas markets like the United Arab Emirates. The top model types targeted by thieves include Toyota's Hilux, Land Cruiser 300, and Prado. It’s resulted in Toyota

Behind Closed Doors A report from Car Complaints provides an update on the lawsuit accusing Toyota of illegal data sharing. A federal judge has sent the case to arbitration after determining that plaintiff Philip Siefke had agreed to resolve disputes through arbitration. Siefke, who owns a 2021 RAV4, discovered that Toyota had been collecting his data after learning he already had a comprehensive driving profile while applying for insurance. He then filed a class action lawsuit against Toyota, t

The war for electric vehicle market share has spilled out of the assembly line and into the halls of government. In Japan, the narrative that domestic buyers were ignoring battery-electric vehicles just shattered. For the first quarter of 2026, Japan’s domestic EV sales rocketed by 80 percent year-over-year, hitting a record 26,959 units, including Toyota's standout 3,300 percent year-on-year increase in EV sales. As per Nikkei Asia reports, Toyota's EV sales went up to over 7,000 units from a m

Remember the Cressida? For those born in the 2000s, you'll be forgiven for not knowing the Toyota Cressida. It was introduced in late 1976 and spanned four generations, ending production in 1995. In essence, it was the export market version of the Mark II sedan sold in Japan. After repeated attempts to sell the Crown in North America, Toyota's flagship sedan, the Cressida, had proved fruitless. One can also say that the Cressida was the precursor to what would eventually become Lexus. Back in th

Unsung Heroes Each and every car we own and drive has gone through a complicated, process-driven production line. Cars are filled with hundreds, if not thousands, of individual parts. The unsung heroes are the men and women who work behind the scenes, responsible for putting together our reliable and dependable cars. In America, numerous manufacturing plants produce major components for the cars we buy. Toyota Missouri is marking an important milestone in the assembly business, building expertis

While in the U.S. the Toyota Land Cruiser 300 is not available to buy after its predecessor model, the 200, was discontinued after the 2021 model year, in other markets the full-size Land Cruiser continues to thrive. Such is the case in Australia, where the Land Cruiser 300 has received a new hybrid powertrain that makes it the most powerful Toyota Land Cruiser ever. It’s the same hybrid setup U.S. buyers are familiar with from the Lexus LX 700h, the Land Cruiser 300-based luxury SUV we get here

Toyota’s Land Cruiser lineage goes all the way back to the 1950s, and the Japanese manufacturer has just revealed the most powerful Land Cruiser ever. Known as the Land Cruiser 300 Performance Hybrid, this off-road bruiser is based on the J300-series of the SUV sold in other markets. Producing 457 horsepower and 583 lb-ft of torque, the new Performance Hybrid comprehensively outmuscles the J250-series Land Cruiser currently sold in North America. Think of the new 300 as a Nissan Armada Nismo riv

When a seasoned mechanic tells you the best Toyota you can buy right now is also one of the simplest, it's worth paying attention. The Car Care Nut, an experienced mechanic on YouTube, recently laid out his case for the 2026 Corolla Hybrid. His reasoning cuts through the noise of modern automotive marketing and lands somewhere surprisingly refreshing. In a market obsessed with turbos, direct injection, and screens that do everything except drive the car, the Corolla Hybrid quietly does the oppos

Toyota has launched a new electric sedan in China together with its local joint venture partner GAC (Guangzhou Automobile Group Co), the full-size bZ7. First shown a year ago at Auto Shanghai 2025, the Toyota bZ7 has now gone on sale in China, where it starts at a very tempting 147,800 yuan, the equivalent of just $21,500! How is it possible that a 202-in long large sedan with a 373-mile standard range costs much less than America’s cheapest EV, the 2027 Chevy Bolt that starts at just under $29,

A New Factory, and a Bigger Challenge Last August, Toyota announced it would build a new car factory near its home turf in Aichi Prefecture. This isn’t just another plant – it’s the first one it has built in Japan since 2012. The goal: keep churning out about 3 million vehicles a year from Japanese soil. The new plant is supposed to open in the early 2030s, and Toyota is calling it a 'plant of the future' – packed with new tech and built for a more diverse crew. That last bit isn’t just PR anymo

A Crowd-Puller That Many Won’t Get The Toyota Land Cruiser FJ has had no trouble drawing attention. It surfaced about a week before the Japan Mobility Show and immediately stirred interest as the entry-level sibling to the global Land Cruiser lineup. During the show itself, the model was such a magnet for visitors that getting a clean look at it during press days became difficult. Toyota leaned heavily into a simple, functional design that resonated with enthusiasts who miss the discontinued FJ

The RAV4 Problem Toyota Created for Itself The Toyota RAV4 is easily the most popular model in the US right now. Even as the fifth-generation version wraps up, it still managed 479,288 units sold in 2025. That’s more than some entire brands, and it happened without big discounts or last-minute deals. This was supposed to be a quiet year for the RAV4 before the new generation lands, but demand never let up. The next XA60-series model is already shaping up to be another hit, with the whole lineup

Toyota is the dominant force in the midsize pickup segment, where the Tacoma comfortably outsells rivals like the Ford Ranger and Honda Ridgeline. But there’s an opportunity for the brand to go even smaller and cheaper with a new compact pickup, something the company’s dealerships have been asking for. In an interview this week, Toyota Motor North America CEO Ted Ogawa expressed more than a passing interest in such a model, which could be a huge problem for the Ford Maverick. RAV4-Based, Unibody

A new Toyota SUV test prototype was spotted undergoing testing in Thailand, and all signs point to it being the next-generation Fortuner body-on-frame SUV. For more than two decades, the rugged Toyota Hilux midsize pickup has had an SUV sidekick in the guise of the Fortuner in markets including India, southeast Asia, the Middle East, and Latin America. It used to be available in Australia as well, but it was retired from the market last year over poor sales. Meet the 3-Row SUV Version of the New

Tuned with a Warranty D-Sport Racing, the performance arm of Daihatsu, has a complete car for sale, undriven, brand-new, and ready for customers with a warranty. It’s based on a Daihatsu Mira e:S, a Kei car that makes about 48 horsepower, and comes equipped with a 658 cc inline three-cylinder gasoline engine. Thanks to the tuners at D-Sport, the limited Mira e:S is available for sale with a turbocharger and a five-speed manual gearbox, but there is a catch – more on that later. Daihatsu is Toyo

The Land Cruiser Family Before the Corolla, Toyota's most exported product was the Land Cruiser. It rolled out in 1951 and was a result of the U.S needing a jeep-like vehicle for the Korean War. Toyota won the contract for that, and the original FJ and BJ models were born. It didn't get the Land Cruiser name until 1954 because Toyota couldn't use the Jeep name as it was a registered trademark. Since then, several generations of the Land Cruiser have been made. It's split into three branches, nam

A Sneak Peek From Abroad While the 2026 Toyota RAV4 plug-in hybrid (PHEV) is scheduled to arrive in the U.S. in spring 2026, the model has already launched in Japan. That early debut gave Toyota Racing Development (TRD) in Japan an opportunity to showcase its catalog of parts for the PHEV’s GR Sport variant, which are currently offered only in its home market. TRD offers the Japan-spec 2026 RAV4 GR Sport with bodywork enhancements, including a front spoiler, side skirts, and rear bumper spoiler.