Rivian Turns Up the Value
Rivian’s projected volume seller, the all-new R2, is currently open for reservations, with the top-spec Performance trim arriving first. The electric vehicle maker is also sweetening the deal with a limited-time Launch Package for the R2 Performance, adding several features at no extra cost, including Autonomy+ for the lifetime of the vehicle.
Autonomy+, similar to systems like General Motors’ Super Cruise, provides advanced driver-assistance features, including Universal Hands-Free, which, as the name suggests, allows users to drive hands-free on 3.5 million miles of roads across the U.S. and Canada, according to Rivian. Thanks to the Launch Package, it saves customers $49.99 per month or $2,500 for lifetime access to Autonomy+.
Early Buyers Get the Good Stuff
Rivian R2 Performance units with the Launch Package are also offered with an exclusive, extra-cost paint upgrade called Launch Green. This exterior color was inspired by the e-coat process used during development of its larger EV sibling, the R1, with the return deemed “even more special.”
The green motif extends to the key fob, which, as part of the Launch Package, comes finished in a special Rivian Green anodized coating. The limited-time deal also includes the towing package with a 4,400-pound towing capacity – surpassing the 3,500-pound rating of the Tesla Model Y when equipped with its tow package. The Performance trim is equipped with a dual-motor, all-wheel-drive setup producing 656 horsepower. It also offers an estimated range of 330 miles, based on preliminary EPA figures.
Rivian also noted other exterior paint options, including standard Esker Silver, Catalina Cove, Half Moon Grey, Glacier White, Midnight, and Forest Green (later availability). Inside, the EV can be configured with either Black Crater Signature or Coastal Cloud Signature, with the latter becoming available later.
A Crucial Step Forward
Aside from cost savings, the Launch Package could help the R2 Performance retain a stronger appeal than base configurations, potentially supporting resale value while adding a layer of exclusivity. That matters for Rivian as it works toward profitability, with the R1 lineup becoming more niche and the R2 positioned as its mass-market contender.
The R2 Performance starts at $57,990, putting it on par with the Tesla Model Y Performance. More affordable trims are coming, including the mid-spec R2 Premium at $53,990 and the entry-level R2 Standard at $48,490, with the latter expected to arrive later in 2027.
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