Smarter Than Small Talk
Rivian has built its reputation around software-defined vehicles, and its latest AI assistant could be one of its most notable upgrades so far. That’s because the system can control many vehicle functions through simple voice commands from the driver – something Tesla’s Grok integration has yet to match.
While Tesla’s Grok currently cannot control climate settings or media playback, Rivian Assistant can handle those functions, along with changing drive modes and adjusting ride height. It can also answer in-vehicle troubleshooting questions, making it not only functional but genuinely useful for drivers.
AI That Learns The Driver
The Rivian Assistant is built directly into the vehicle’s hardware and software, unlike phone-mirroring voice systems such as Apple CarPlay’s Siri. Rivian says the system can learn a driver’s preferences over time and better understand complex, contextual voice commands, such as “Make everyone’s seat toasty except mine.”
Other notable capabilities include summarizing local news, handling more advanced navigation requests, and sending text messages in the owner’s preferred tone.
As cars become more advanced, Rivian Assistant could help the brand keep pace with, if not move ahead of, many of its rivals. It could also prove crucial in attracting more buyers to the brand, especially with the upcoming R2, which is expected to become Rivian's volume seller. At the end of the day, some buyers will appreciate AI and the convenience it brings, while others may still prefer a more analog driving experience.
The Cost Of Smarter Cars
For those willing to bet on the AI-powered assistant, Rivian offers it only through a Connect+ subscription. The service is essentially Rivian’s version of Tesla’s Premium Connectivity, enabling cellular-based features and enhanced in-car software functions. Connect+ costs $14.99 per month, about $5 more than Tesla’s monthly Premium Connectivity plan.
It is worth noting that services like these require data collection. However, Rivian said privacy measures are available, including the ability to disable the “Hey Rivian” wake phrase, limit location sharing, or turn off the memory feature.
Rivian Assistant is compatible with Gen 1 vehicles (built through the 2024 model year) and Gen 2 models (introduced for 2025 onward). Rivian’s current all-electric consumer lineup includes the R1T pickup and R1S SUV, while the upcoming R2 crossover is competing directly with the Tesla Model Y.
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