Tesla Files Two New Roadster Trademarks in the U.S.
Tesla has filed two new trademark applications for the long-delayed Roadster. The filings were submitted to the United States Patent and Trademark Office on February 3, 2026. One covers a redesigned “ROADSTER” wordmark. The other shows a stylized silhouette that appears to preview the car’s updated shape.
The wordmark uses a sharp, angular font with segmented lettering, suggesting a high-performance focus. The second filing is more revealing. It features a sleek profile composed of three flowing curved lines. The application describes it as a triangle design formed by curved elements. Both filings were made on an intent-to-use basis, meaning Tesla has not yet used the logos commercially but plans to do so.
Announced in 2017, but Still Has Not Arrived
Tesla first unveiled the second-generation Roadster in November 2017. It was shown alongside the Semi truck. At the time, Elon Musk said the Roadster would launch in 2020 with a $200,000 starting price. He also claimed a top speed of more than 250 mph and extreme acceleration figures that would rival hypercars. With power figures like that, one might be concerned about the car's safety features, but Musk reiterated that they are not a top priority for the car.
Those targets were never met. The Roadster has missed multiple timelines over the past eight years. Tesla recently stated in its earnings report that preparations for production in North America are ongoing. Musk has also said a Roadster 2 demo event will take place, but it has yet to happen.
A Positive Sign, but Questions Remain
Trademark filings are a formal step in preparing a product for market. Securing the name and design helps protect branding ahead of a public debut. This suggests Tesla may be moving closer to finally revealing the updated Roadster.
However, filing paperwork does not guarantee production timing. Tesla has faced delays and branding complications in the past. The new trademarks are a concrete development. Whether they translate into an actual launch remains to be seen.
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