Another Piece To The Puzzle
Earlier this year, Tesla quietly updated the Roadster’s wordmark with a trademark filing. Now there’s another one, this time showing what looks like the new emblem. Shared by Sawyer Merritt on X, it hints at how Tesla wants the long-awaited Roadster to stand apart from the rest of its lineup.
Filed just last month, the application covers more than the car. Tesla’s stylized 'ROADSTER' mark applies to EVs, charging gear, apparel, and even vehicle services. The application is still pending review.
I found something cool. Tesla has filed a new trademark application for its next-generation Roadster. It could be the new Roadster logo/badge.
— Sawyer Merritt (@SawyerMerritt) May 6, 2026
The filing says the lines depict speed, propulsion, heat or wind.
(I took the liberty of making the logo red. Trademark filings are… pic.twitter.com/W9JSDwTRL7
More Like A Badge Than A Wordmark
The new emblem isn’t just a rehash of the old Roadster font. Tesla put the wordmark inside a polygon with bent edges, turning it into a proper emblem.
The design is aggressive. A triangle-inspired outline frames the wordmark, and four vertical bars rise from the bottom. The filing also mentions stylized speed lines built into the shape.
Tesla says the lines stand for “speed, propulsion, heat, or wind.” Compared to the usual clean Tesla look, this one is much busier. It looks more like a badge from a sci-fi racing game than something you’d expect on a production car. Maybe that’s intentional, since the Roadster is supposed to be the brand’s performance flagship.
USPTO
The Only Tesla You Can Drive in the Future
The new emblem feels a bit odd, to be honest. It’s angular and layered, almost too stylized for a car badge. It reminds me more of a gaming logo than what you’d expect on the front of a flagship EV. But then again, that’s just one man’s opinion.
That said, the Roadster itself still carries plenty of intrigue despite the endless delays since the 2017 Roadster Concept was introduced. As the only Tesla you can drive in the future, the automaker originally promised outrageous numbers for the next-generation model, including a claimed 0-60 mph time of under two seconds, a top speed beyond 250 mph, and around 620 miles of range. There was also the now-famous mention of a possible SpaceX package using cold-gas thrusters.
Over time, the Roadster has shifted from a real product to more of a Tesla legend. We get the occasional update or comment from Elon Musk, but actual progress toward deliveries is still missing.
There are no reviews to display.