Market Expansion
Mansory is a hot take; most people will say the German tuner is responsible for some of the most "ruined" builds and custom jobs in the luxury car aftermarket. One thing you can't take away from it, though, is its growth and expansion, with never-ending new market launches.
Recently, it was spotted at the Beijing Auto Show, marking its entry into the Chinese market with a Mansory-dressed Zeekr 9X. Just a few weeks later, the brand is entering new territory in Africa.
Fit For A King
Mansory is making its debut in the land of mystical kings, and with the only remaining wonder of the world, Egypt. Launched at the First Nile Boat by the Four Seasons Hotel and Casino is a BMW M5 P850 Pharaohs Edition. That's right, Mansory has chosen the new M5 as the base for the first Egyptian-exclusive model, which may not be pyramid-shaped but is controversially as heavy as one (pun intended).
It seems Mansory is playing it safe with the release, because the only photos we have access to are a dark car against a dark background, giving us very few clues into what it actually looks like.
Looking at the photos more closely, though, we can see that the M5 has been given the true Mansory treatment, with an all-new, striking body kit added, giving it more width and presence. The most visible exterior elements are the vented panels on the bumpers and side skirts. Other mods have also been added to the exterior, including bigger tires and brakes, and what looks to be a suspension-lowering kit.
Inside the Pharaoh edition is typical Mansory, with the logo and brand emblem emblazoned everywhere. They did choose a relatively muted blue colorway for the emblems, which doesn't make it much of an eyesore.
Mansory Egypt/Instagram
More Power
While some Mansory works don't feature performance enhancements, this one does. The name P850 is likely a nod to the Pharaoh Editions' new power output. Mansory can bump up power, and they've chosen to give the Pharaoh 850 hp, a 121 hp bump over the standard M5.
There is no listing price on the Pharaoh edition M5, but we can assume it won't be cheap. There's no denying now just how expansive Mansory's reach is, and no matter what we think, there are buyers all over the world.
Mansory Egypt/Instagram
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