Genesis’ upcoming flagship SUV, the all-electric Genesis GV90, is inching closer to production. And now we finally have a proper look inside. Fresh spy images from The Korean Car Blog reveal the GV90's interior. The GV90 will serve as the GV80's electrified big brother, and if these images are anything to go by, they're doubling down on a bold, tech-heavy vision of luxury.
Concept Car to Production Ready, Nearly Unchanged
A few years ago, Genesis previewed its future with the Neolun Concept. Fast forward to today, and the GV90’s interior looks almost unchanged, and it will feature suicide doors at the rear. Notable differences from the concept car include a more traditional steering wheel and the lack of swiveling seats. The minimalist layout remains intact, dominated by a wide infotainment display and a lounge-like atmosphere. There’s still no traditional instrument cluster in sight. Instead, the setup appears to rely on a head-up display. It also fits into Genesis' plan to launch 22 new vehicles in North America by 2030, many of which will lean heavily on electrification and digital integration, as illustrated above. The GV90 itself is expected to serve as an electrified SUV counterpart to the brand’s flagship sedan, the G90.
Bigger Screen, Buttonless Dash
Korean Car Blog
Seeing as the GV90 won't have a traditional instrument cluster, drivers will have to rely on teamwork between the heads-up display and massive infotainment screen to navigate different features in the car. With little evidence of physical controls, most functions will likely be handled through the screen, which will include climate controls.
While the approach looks futuristic, not everyone is convinced it defines true luxury. Some argue that turning the dashboard into a TV isn’t premium at all, especially when it comes at the cost of usability. The same can be said for the lack of physical buttons and knobs. A seamlessly integrated display would feel more refined than what appears to be a dominant slab of glass. At least Audi understands.
Genesis Takes Aim at the Establishment
Korean Car Blog
Despite the controversial TV screen and touch-centric control system, the GV90 plans to give the German giants a run for their money. Genesis already contends with heavyweights like BMW and Mercedes-Benzin more ways than one, and this SUV looks ready to challenge flagship rivals such as the BMW X7 and Mercedes-Benz GLS. It may not win everyone over with its screen-heavy interior, but one thing is clear: Genesis is pushing forward with confidence, and although it targets a niche segment, the GV90 proves Genesis is done holding back.
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