Attention Magnet
After revealing their polarizing take on the Rolls-Royce Wraith coupe earlier this year, Dubai-based customizer Venuum has now set its sights on the Dawn convertible with a radical widebody conversion that trades the traditional elegance that defines Rolls-Royce for outright spectacle. With its matte white exterior contrasting against a bright orange interior, the Dawn Venuum makes a statement that is hard to ignore. While the build may not be to everyone’s taste, taste is subjective; if an attention magnet is what you seek, Venuum is offering this kit in the U.S., and there aren’t very many up for grabs.
Super Exclusive, Even for a Rolls
Venuum will build just 25 examples of this Dawn body kit worldwide, instantly placing it in an ultra-exclusive space, even by Rolls-Royce standards. This exclusivity, however, isn’t rooted in heritage or coachbuilding history, but rather in rarity, shock value, and visual drama. It is designed to appeal to buyers who want their Rolls-Royce convertible to be even rarer than it already is, while also looking the part.
Breaking Tradition
Abandoning the stately chrome grille that has adorned every Rolls-Royce for over a century may be the most controversial feature of this build. In its place, we have a white panel that features a repeating pattern of triangular vents that also appear on the redesigned lower intakes. The stock headlights are retained, although portions of it are obscured by the new bodywork, while, just below them are round auxiliary lights. Even the Spirit of Ecstasy wasn’t spared the Venuum treatment; the statuette is now white, while the ‘RR’ logo under it has gone from monochrome to orange.
New front and rear quarter panels along the sides and thicker rocker panels work together to widen the car’s stance and give it a low, stretched-out appearance with exaggerated proportions. The rear has also been completely reimagined, with the signature LED taillights replaced with a full-width LED light bar above a redesigned bumper, aggressive diffuser, and new exhaust tips. Lower down, the solid-face wheels seem inspired by the aerodiscs of old.
Venuum
Not for the Average Rolls-Royce Buyer
The Rolls-Royce Dawn Venuum isn’t aimed at the traditional luxury purist. It instead caters to buyers who want their exclusivity served with a healthy topping of visual spectacle. With only 25 of these on offer, broad appeal was never the point; this car was always meant to stand out, even among exalted company.
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