Toyota Is Offering $6,500 Off Its bZ Woodland — But Subaru Still Undercuts It

Toyota and Subaru shared the GR86 and BRZ, and then they put their own badges on their nearly identical electric crossovers, the bZ and Trailseeker. But despite sharing nearly everything, the two EVs have a big gulf between their prices, with the 2026 bZ Woodland over $5,000 more expensive than the 2026 Trailseeker. At least, that was the case a few weeks ago, with Cars.com reporting that the bZ Woodland is now being offered with up to $5,000 in cash back for buyers and $6,500 in cash back for those who choose to lease. Even those who finance can chip away at the bZ Woodland's $45,300 base MSRP, with $3,500 in cash back.

A Trio of Offers for the 2026 Toyota bZ Woodland

With federal tax credits long gone, Toyota is offering $5,000 in customer cash for buyers, much like a rebate, $6,500 in lease cash to lower the overall price from which the EV's monthly payments are derived, and for those who finance, a 0% APR deal for 72 months with $3,500 cash back. This helps lower the down payment. All three offers are available for both the base and Premium trims of the bZ Woodland, and they expire on March 2. Naturally, these offers cannot be combined, and offers may vary depending on the state. If you'd rather simply opt for the cheaper Trailseeker, Subaru wants $39,995, and this has three trims, with the middle Limited and top Touring variants starting at $43,995 and $46,555, respectively. Both bZ Woodland and Trailseeker carry destination charges of $1,450, sneaking in below the average new car price in America.

2026 Toyota bZ and Subaru Trailseeker Specs

Both EVs have dual motors enabling all-wheel drive, and both produce 375 horsepower. They also share the same 8.3-inch ground clearance measurement, 3,500-lb maximum towing capacity, and 74.7-kWh lithium-ion batteries. But despite all their similarities, the Subaru Trailseeker may be the better buy, because it manages 280 miles of range on a single charge, while the bZ Woodland only does 260 miles. Inside, both vehicles have 14-inch touchscreens with wireless Apple CarPlay and Android Auto, heated front seats, synthetic leather upholstery, wireless smartphone charging for two devices, and power driver's seats. The only major difference is that a panoramic-view monitor is optional on the Trailseeker and standard on the bZ Woodland, and if you step up to the Trailseeker Limited ($43,995), you get this feature plus 20-inch wheels, a heated steering wheel, heated rear seats, a Harmon Kardon audio upgrade, and a 1,500W cargo area power dock — all while still undercutting the base bZ. Thus, there's little reason to choose the Toyota besides brand loyalty.

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