If there’s one problem Toyota doesn’t have, it’s selling cars. The immensely popular RAV4 crossover was the world’s top-selling individual model last year, and even as a new generation arrives, the current one is still a hot seller. The Camry, Corolla, and Grand Highlander are other models that continue selling in droves.
But one Toyota that has caught our eye this year is the Tacoma Hybrid. It wasn’t all that long ago that hybrid pickups were nowhere to be found, but now brands like Toyota and Ford both have a few on sale. The midsize Tacoma Hybrid has been one of Toyota’s success stories in 2025, with a year-on-year increase in sales of over 400%.
Related: 2026 Toyota Tacoma Gets a Little More Expensive—Should You Get a 2025 Model Instead?
A Bumper 2025 For The Electrified Taco
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First on sale for the 2024 model year, the Tacoma Hybrid is now starting to pick up steam. Over the first three quarters of 2024, Toyota registered just 4,526 sales of the Tacoma Hybrid, but it wasn’t available for the entire calendar year. In 2025, over the same period, Toyota moved 22,773 examples of the Tacoma Hybrid, a jump of 403%. Sales of the entire Tacoma lineup increased by just over 60% over the same period, so the hybrid is growing at a much faster rate than the Tacoma lineup as a whole.
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The Tacoma Hybrid has a 2.4-liter turbocharged four-cylinder engine and electric motors (known as the i-Force Max), with the combination producing impressive outputs of 326 horsepower and 465 lb-ft of torque. That’s a lot better than the best non-hybrid model can manage (278 hp and 317 lb-ft).
Besides the boost in power, the Tacoma Hybrid returns up to 23 mpg combined with four-wheel drive, whereas the non-hybrid Tacoma 4WD gets 21 mpg. It may be pricier, but the Tacoma Hybrid’s power and efficiency are hard to beat.
Related: 2025 Toyota Tacoma: 6 reasons to love it, 3 reasons to think twice
No Rivals To Speak Of
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A factor contributing to the Tacoma Hybrid’s growing popularity is its lack of rivals. None of its major competitors—including the Chevrolet Colorado and Ford Ranger—have hybrid options, leaving this niche all to Toyota.
Jeep intended to introduce a plug-in hybrid version of the Gladiator known as the 4xe, but the automaker scrapped those plans, citing a lack of demand for electrified pickups. As Toyota is showing, that’s not completely true. Ford does have hybrid pickups, but not in the midsize segment. Its Maverick Hybrid is smaller, less powerful, and cheaper, while the F-150 Hybrid is a more expensive full-size model.
While Toyota was criticized for its slow EV rollout, it seems the Japanese automaker is having the last laugh. It is ahead of its rivals in the hybrid space, which is what many consumers feel comfortable with right now. Such is the popularity of Toyota hybrids that the company is investing $912 million in local manufacturing to expand the production of electrified models.
The Tacoma Hybrid’s growth looks set to continue as long as rivals fail to offer any alternatives.
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