The Joy Of Toys
It's important to make sure your brand stays relevant and recognizable. Automotive brands spend tons on marketing, and one aspect of that is collaboration. Toyota's upcoming supercar, the GR GT, is about to go racing in the form of the GR GT3. To hype up the car, they've gone for a special collaboration with two top brands.
McDonald's iconic Happy Meals have brought joy to millions of children over the decades; the same can be said for Tomica, the die-cast brand that makes affordable models of popular cars. All three have come together in an epic collaboration.
Dream Match
Announced a couple of days ago on the official Toyota Gazoo Racing YouTube page, the video shows two young boys. One is dressed in the traditional black, red, and white Toyota GR colors, and the other is wearing the iconic Golden Arches colors of yellow and red. The announcement video is a campaign teaser for an upcoming collaboration for a new Happy Meal set.
The video also showcases two liveries for the GR GT3 cars that match each kid's color scheme: GR or McDonald's. Since this will be an ongoing campaign, the first drop is set to go live from April 10 to 23, 2026. Part of the first drop will be the Hino Firetruck, a Toyota TownAce Hamburger Car, Nissan Skyline Patrol Car, and the GR GT3. Starting April 24 to May 7, 2026, the next set of cars will be released as Happy Meal items. These include a Megaladon transport carrier, a Nissan Caravan Ambulance, a McDonald's Happy Meal Bus, and a secret toy.
The secret toy silhouette is very similar to the GR GT3, and it might be the McDonald's livery, since the GR livery has already been announced on the website. Also, according to the site, the mechanics of the Happy Meal will likely be a blind-box type, where you won't know what you've got until you buy a meal and open the toy for yourself.
Toyota Gazoo Racing
More than Giveaways
While there will be a normal GR GT3 Tomica in the future, this special collab adds McDonald's stickers to the die-cast model, making it distinguishable and likely rarer than the official Tomica release of the GR GT3.
Also part of the celebration, Toyota Gazoo Racing is inviting adults and children to participate in the special "GR GT3 Wrapping Design Contest." Each contestant can submit a dream design entry of the GR GT3 starting April 10, 2026. Those selected few with the best designs are set to receive another batch of special prizes. Sadly, as much as we'd all love the chance, this promo is exclusive to Japan so far.
Toyota Gazoo Racing
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