VW's Healing Era?
The last couple of years have been rough on Volkswagen. Declining sales, loss of market share, and models that alienated the VW faithful and left critics underwhelmed heavily hampered the brand's efforts. But since the present CEO, Thomas Schäfer, joined the board in 2022, he's promised to steer the company back on the right course.
That said, change isn't overnight, but we are seeing some of the corrective measures being applied little by little. More recently, the ID.3 Neo got the makeover it desperately needed and turned into the car it should've been in the first place. The upcoming ID. Polo holds a lot of potential thanks to its familiar looks and name, and more models will follow a simpler, tried-and-tested philosophy. Should the company keep this up, VW will be healed in no time.
Volkswagen
It's the Most Important Redesign Yet
But VW's future lay in the hands of its most important product, the Golf. It saved the company in 1974 and has been the brand's moneymaker (at least in Europe) since then. While the Golf is no longer the company's top-selling model, its significance alone is worth its weight in gold.
That means the Mk9 Golf has a lot of weight resting on its fenders. VW cannot afford to mess it up, as its failure could effectively send the brand into a downward spiral it might never recover from. Every new Golf is important, but given the automotive climate at the moment, one can say that the Mk9 could nearly be as crucial as the Mk1.
Volkswagen
Mk9 Golf: The Juicy Details
Lately, though, the company has been hyping it up, despite it being at least two years away, by releasing a teaser and giving a few hints here and there. CEO Thomas Schäfer and development chief Kai Grünitz recently sat down with Motor1 Spain and shared details that could delight VW fans who have felt that the company has turned its back on them.
In the interview, Schäfer mentioned that the MK.9 Golf is coming along nicely, saying, "The team is working on the car. Last year, in November, I was able to see the first full-size model, and all I could say was, 'Wow. It's so beautiful.' It was just one of the ideas—not the final model, but one of those prototypes you continue to make decisions around. But at first glance it seemed very good to me."
That said, it's Grünitz who laid down more juicy details of the next-gen hatchback. He said there will be two platforms, one for ICE/electrified and another for pure electric, so it's safe to say that VW isn't forcing an EV Golf on everyone. He then added that the design will be a nod to the Mk4 Golf, which makes us believe that the Mk9 is undergoing Ferdinand Piëch-levels of scrutineering to get it right. As for the design, it's "already 96–97 percent done," in Grünitz's words.
Better Days Ahead?
With Volkswagen openly admitting to past mistakes and actively correcting them, one can say that the brand has a brighter outlook ahead. So far, the ID.3 Neo is looking like a preview of what we can expect from VW down the line, and we actually like what we're seeing. Instead of starting from a blank sheet of paper and trying to build wheeled smartphones, the company's new philosophy is to blend traditional traits and values with ever-evolving technologies.
In other words, it's reverting to a tried-and-true formula that served it well from the '70s until the ill-advised move to go all-out on tech. Volkswagen is determined to win back the fans it had lost and instill a desire to own one of its cars in a new generation of car buyers. The future Golf Mk9, so far, is looking like a step in the right direction.
Volkswagen
There are no reviews to display.