The 2026 TREAD Off-Road Expo is returning to St. George, Utah, on June 19-20, 2026, bringing together some of the biggest names in off-road performance, aftermarket parts, fabrication, and adventure lifestyle products for two days at the Dixie Convention Center. Organizers are billing this year’s expo as the biggest yet, with expanded vendor participation, exclusive show specials, hands-on displays, and a massive $10,000 “TREAD Bucks” giveaway for attendees.
Held in the heart of Southern Utah’s off-road playground, the TREAD Off-Road Expo continues to position itself as more than just a trade show. The event is designed as a gathering place for the entire off-road community, from hardcore rock crawlers and UTV enthusiasts to overlanders, dirt bike riders, and weekend trail explorers. Organizers describe the event as a place where “brands meet the trail,” connecting enthusiasts directly with the companies and builders behind the latest innovations in off-road performance.
The expo floor will feature vendors showcasing suspension systems, wheels and tires, lighting, recovery gear, electronics, fabrication equipment, overland products, and complete custom vehicle builds. Attendees will have the opportunity to speak directly with manufacturers, compare products in person, and take advantage of show-only discounts and promotions. According to event organizers, the expo is intended to help enthusiasts make real purchasing and build decisions rather than simply browsing static displays.
One of the biggest additions for 2026 is the “TREAD Bucks Giveaway,” where attendees will have chances throughout the weekend to win expo credit redeemable with participating vendors. Organizers say more than $10,000 in TREAD Bucks will be given away during the event, with drawings held every two hours. Winners must be present to claim prizes, which can be used directly on the show floor toward parts, accessories, and gear.
In addition to the giveaways, the expo will once again host a large raffle benefiting organizations that support off-road access and public lands advocacy. Proceeds from the raffle help support groups including the BlueRibbon Coalition and the Utah Public Lands Alliance. These organizations work to preserve access to trails and public lands for off-road recreation, making the raffle an important part of the event’s connection to the broader off-road community. Organizers say raffle prizes will include parts, accessories, gear, and products donated by participating exhibitors and sponsors.
The expo also highlights the unique off-road terrain surrounding St. George, where nearby trails and riding areas provide a real-world testing ground for the products on display. From Sand Hollow’s slickrock and dunes to desert trails stretching across Southern Utah and Arizona, the region has become one of the top destinations in the country for UTVs, Jeeps, trucks, and overland vehicles.
Event hours are scheduled for Friday, June 19 from 11 a.m. to 9 p.m. and Saturday, June 20 from 9 a.m. to 7 p.m. at the Dixie Convention Center in St. George. Additional information, vendor registration, and ticket details can be found at TREAD Off-Road Expo.
TREAD Off-Road Expo Announces Inaugural Event in St. George, Utah
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