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Ford has come to learn that not everyone wants an EV, shocking, we know. With demand declining and sales falling short of early expectations, the Blue Oval appears to be searching for "creative" ways to rein in costs. Instead of replacing plush leather with scratchy plastics, Ford now stands accused of shortchanging its own dealerships. A new lawsuit claims two franchised dealers were left severely out of pocket after completing EV battery replacements, with a gap of roughly $20,000 per vehicle

Airbags save thousands of lives per year in car crashes, with the Insurance Institute for Highway Safety (IIHS) reporting that 4,330 lives were saved by frontal airbags in 2019 alone. So, when airbags are found to be faulty, a recall typically follows quickly. That’s the case for two Ford models—the Bronco Sport SUV and Maverick pickup truck—which have been found to have potentially faulty front passenger airbags. The issue appears to be with a series of sensors rather than the airbag unit itsel

Ford and Carhartt want to promote real "Carhartt-type" work If there is one brand that is synonymous with both white- and blue-collar workers, as well as construction sites and the world's fashion magazines, it is none other than the American heritage brand Carhartt. Born in Dearborn, Michigan, in 1889, the workwear brand has been known the world over not just for being a go-to brand for style influencers and fashionistas, but more so as a tried-and-true brand that has produced tough, long-lasti

Ford and General Motors (GM) have silently increased the cost of buying their full-size trucks and SUVs, not by inflating destination charges. The minimum fee now sits at $2,795 across multiple models and brands, adding a noticeable premium before you even consider options or dealer extras. With the average new carcosting $50,300 and full-size pickups reaching an average selling price of $66,386 as of December last year, a few hundred dollars might not matter to you. However, this increased dest

A Rare Automaker Alliance Over Fraud Earlier this month, Stellantis sued Iowa-based dealer group Sky Auto Mall over alleged floorplan fraud. Now, Ford Motor Company has formally joined the fight, filing its own lawsuit and effectively turning the case into a two-front legal battle against the same dealer. According to filings, Stellantis Financial Services first spotted irregularities and alerted Ford Credit in February. Ford’s subsequent investigation uncovered a pool of vehicles that appeared

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down with five new vehicles priced below $40,000. And better still, not all of them will be SUVs, trucks, or vans — one will be a traditional four-door car, reports Automotive News, after an announcement was made by Andrew Fick, president of Ford Blue and Model e, at the National Automobile Dealers Association (NADA) Show this week. Whether that means a hatchback or a sedan was no

The Charity Hammer Drops Again Ford has a sort of tradition of auctioning the first production example—VIN 001—for charity. After auctioning the first Mustang Dark Horse unit in 2024, the Blue Oval brand is once again following the same playbook, this time consigning the new Dark Horse SC to Barrett-Jackson. The example heading to auction comes equipped with the Track Pack. Like the original Mustang Dark Horse, proceeds from the VIN 001 Mustang Dark Horse SC will benefit Breakthrough T1D (former

America’s Most Iconic, According to Time Ford Motor Company leadsTime magazine’s inaugural “America’s Most Iconic Companies” list, outranking renowned U.S. brands such as Apple, McDonald's, and Walmart. According to the survey, the Blue Oval not only demonstrated strong commercial success but also played a significant role in shaping American culture and society. To qualify for the ranking, companies had to be founded and headquartered in the United States, with a market presence of at least 10

Getting What You Paid For One of the biggest investments an individual will ever make is the purchase of their own vehicle. Knowing this, any car buyer would want to get their money's worth with every purchase, especially after paying for the entire car. In today's world, cars are incorporating more and more features, especially technological ones, and it seems some brands are having a hard time keeping track of whether all have been applied to the final product, as evidenced by lawsuits – this

The Ford FE powerplant is arguably one of the most important engines in Ford’s racing heritage. Sure there have been plenty of other powerful combos over the years, but when Chevrolet and Ford were fighting for dominance at the birth of the muscle car, these are the engines that were making heads turn. And they continue to do so. So much so that this year was the 2nd Annual FE Race and Reunion on Muncie Dragway, where an awesome collection of hot rods and race cars were on hand to wow the crowd.

Prices Keep Climbing, Buyers Start Adjusting New vehicles cost more this year than ever. The average price is now over $50,000 – a number that would have sounded wild not long ago. There are many factors affecting this, including Inflation, pricier materials, and all the new tech packed into cars, which have all pushed prices higher. So Ford is dusting off a playbook that worked before. Instead of slashing prices or piling on the usual incentives, it’s going with something more direct: employee

Not a Carryover From 2025 It almost seemed like Ford would let the Bronco coast through 2026 without any real changes. The current model is still selling well, so a bigger update closer to 2027 would have made sense. We actually thought the 2026 model year would just be a carryover. But Ford didn’t stick to that plan. Instead, the 2026 Bronco gets a round of updates that keep it fresh. The big news is the Wildtrak’s return, though it comes back in a different way. Discontinued last year, the Wil

One of the hottest rivalries in the U.S. car market has just gotten hotter as Ford claims its Bronco has outsold the Jeep Wrangler—America’s top-selling off-road SUV—in April 2026. In its April 2026 sales report, Ford noted that Bronco sales were up nearly 19% year-over-year to 17,073 units; the Bronco was also up 2.7% year-to-date with 48,270 sales in the first four months of the year. In April alone, Ford said the Bronco outsold the Jeep Wrangler by its largest margin since the return of the s

A Factory RTR Lands on the Bronco When Ford pulled the wraps off the Bronco RTR earlier this year, it seemed like the next logical step. RTR Vehicles has been building its own versions for a while, but now Ford has taken that approach and made it official, with factory engineering and a warranty to match. The RTR slots between the Badlands and the full-phat Bronco Raptor, offering the kind of upgrades that Bronco owners usually add themselves, but this time you get them straight from the factory

There have been many iconic popemobiles over the years, and Ford Motor Company was behind probably the most important one, the spectacular 1964 Lincoln Continental customized by coachbuilder Lehmann-Peterson. Commissioned for Pope Paul VI’s 1965 visit to New York, the stretched and modified limo featured an open-air rear compartment allowing the Pope to stand and greet crowds. Another iconic Ford vehicle turned into a popemobile was a 1980 Ford Bronco that Pope John Paul II used during his visit

At the Detroit Auto Show yesterday, the 2026 Mustang Dark Horse SC was revealed in all its glory, but it created a little confusion. Why isn't it called Shelby GT500? After all, it has the same 5.2-liter supercharged V8, the same seven-speed dual-clutch automatic, and the same carbon fiber in its wheels. It would appear that the Dark Horse SC is a Shelby GT500 in everything but name, but Ford tells Road & Track that it's not a Shelby for a simple reason: Shelby doesn't engage in motorsports.

Betting Big on America Ford has long championed its commitment to America, and last year was no exception. The Blue Oval recorded the highest level of U.S. vehicle assembly in 2025, reinforcing its support for jobs and communities stateside while continuing to meet mobility needs with models like the F-150. A combined 1.8 million Ford vehicles were assembled and sold in the U.S. last year. The graph in the press release comparing industry assembly and sales did not disclose the names of the clos

Chinese Automakers Could “Put Us All Out of Business” Ford CEO Jim Farley isn’t mincing words. In an interview with Bloomberg, the FoMoCo head honcho has doubled down on his stance that Chinese automakers pose an existential threat to the U.S. auto industry, warning that allowing them into the market could be “devastating” for domestic manufacturing. Farley argues that the scale, speed, and state-backed nature of China’s automotive sector create an uneven playing field that American brands simp

The U.S. Senate wants to know why cars are so expensive, but Ford CEO Jim Farley doesn't want to testify — not yet, anyway. Senator Ted Cruz planned a congressional hearing with the CEOs of the Detroit Big Three (Ford, Chevrolet, and Stellantis) on January 14, but Farley, through legal counsel, first hesitated by citing a scheduling conflict with the Detroit Auto Show, which starts on the same day and was described by Farley as the "Super Bowl week for autos." His letter to Cruz also pointed out

Sedans have become scarce, particularly from American automakers, and at Ford, they're completely extinct. In order to make the Bronco and Maverick happen, the Fusion and Focus had to be sacrificed and their manufacturing plants retooled, said Ford CEO Jim Farley, in an interview with Forrest's Auto Reviews that was recently posted to YouTube (although it was filmed at Monterey Car Week in August). In addition, he said that Ford lost money selling the Mondeo (Fusion) in America because of its Eu

In an interview with InsideEVs, Ford CEO Jim Farley says the company’s planned $30,000 electric truck has reached the prototype stage, describing the effort as an internal Apollo style mission with little margin for error. The comments frame the project as more than a new model, because Ford is trying to prove it can build an affordable EV that works as a business, not just as a technology showcase, with production targeted for 2027.

The Cost of Going Big One of the key concerns heading into 2026 is the rising cost of new vehicles in the U.S., with average transaction prices surpassing $50,000 last December. That said, Ford appears to be exploring ways to address affordability, including reviving its sedan lineup. In a report by Automotive News, Ford CEO Jim Farley mentioned he is not ruling out sedans. “Never say never,” Farley said. “The sedan market is very vibrant. It’s not that there isn’t a market there. It’s just, we

Ford CEO Jim Farley is warning that Europe could undermine its own carmakers if it keeps setting ambitious EV rules and then backing away from them when buyers do not follow. In a new opinion piece for the Financial Times, Farley argues that a mix of aggressive emissions targets, local-content demands and shifting combustion-engine bans is creating policy whiplash that makes it harder to invest in new vehicles and factories. The concern is simple: while European regulators tighten and retune t

Ford Isn’t Ready to Let Go of the Manual ‘Stang Manuals are disappearing from most new cars, but Ford insists the Mustang will keep its manual gearbox for as long as possible. During the 2026 Australian Formula 1 Grand Prix in Melbourne, Ford CEO Jim Farley told local media that the Mustang isn’t losing its manual option anytime soon. “Out of our cold, dead hands will we not have a manual Mustang,” Farley said. Farley’s comment came as Ford marked its presence at the Australian Grand Prix, where

Incremental by Design The Bronco first hit the market in 2021, so by the usual playbook, it should be getting a mid-cycle refresh right about now. But Ford isn’t rushing. Instead, the company has made it clear there’s no need to force a big facelift just for the sake of it. Instead, incremental updates have arrived year by year, often subtle, sometimes meaningful, but rarely flashy. According to Ford, that approach isn’t changing anytime soon. What will change is the scale of the next update. Fo