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A Truck That Exists Only in Theory Genesis has admitted it flirted with an early design and feasibility work on a pickup, but the brand’s leadership says the timing simply isn’t right. Speaking to Australia's Drive, Chief Creative Officer Luc Donckerwolke has openly described the project as something that was explored and then shelved, noting that a truck doesn’t fit comfortably within Genesis’ current luxury-first identity. The brand remains focused on shoring up its sedan and SUV line-up, plus

Genesis did not just hand 2025 Genesis Championship winner Lee Jung-hwan a GV80 and a handshake. It built him a one-of-a-kind GV80 Black that bakes his win into the car itself, turning the brand’s dark-themed flagship SUV into a rolling trophy only one person on earth can own. View the 2 images of this gallery

Genesis’ Abandoned Pickup Was Real, and the Evidence Is Now Public Genesis previously acknowledged it had explored a pickup truck for the U.S. market, but details were limited. Newly published images from Auto&Design magazine confirm the project advanced far beyond internal discussion. The luxury brand produced sketches and a full-scale design model, proving the pickup was a legitimate development program before it was shelved. This follows earlier reporting that Genesis considered a truck b

A Sports Sedan That Refuses to Bow Out The Genesis G70 landed on the scene in 2017, and by the time it hit US roads in 2019, it was clear this was the driver’s car in the lineup. Compact, rear-wheel drive, and tuned with real intent, it set itself apart from the brand’s more comfort-oriented sedans. Nearly a decade later, the G70 is starting to show its age. The first big update came in 2020, reaching the US as a 2022 model, but the basics have stayed the same. There were reports that the G70 wi

The Non-Electric Magma Genesis’ Magma Performance Division isn’t just a design project anymore. From the beginning, Genesis positioned Magma as its answer to European favorites – something that sits above the standard lineup, but is still road-legal. The first production models were always going to be the GV60 Magma and the G80 Magma. Two weeks ago, Genesis revealed the production GV60 Magma, making it the first Magma model available to buyers. It’s aimed at buyers who might also consider the Hy

Refreshed Genesis G90 Spotted Testing With Radical Front-End Redesign The upcoming Genesis G90 facelift has been spotted testing in the U.S., giving us a clearer look at how the brand is evolving its flagship sedan ahead of its expected Q3 2026 debut in Korea. While heavy camouflage still obscures finer details, the overall design direction is already emerging, marking a notable shift from the current model’s more traditional luxury proportions. Most striking is the front end. The oversized cres

Going Off the Map Genesis is keen on introducing thought-provoking concept cars – such as the Porsche 911-rivaling Magma GT Concept – and its latest release is no exception. The luxury Korean marque has unveiled an extreme off-road concept called the X Skorpio, which, from the outset, is reminiscent of Dakar Rally contenders like the Audi RS Q e-tron. The X Skorpio name draws inspiration from the black scorpion, an animal known for its “resilience and ability to thrive in harsh environments,” ac

Genesis may not yet command the vast dealership networks of Germany’s luxury heavyweights, but its latest expansion makes one thing clear: the Korean brand is no longer playing small in the US premium market. With 9 new standalone dealerships opening across the country, Genesis has grown its dedicated retail footprint to 84 locations nationwide, a roughly 12% increase that signals serious long-term ambition. Luxury Underdog Stealing Market Share

Genesis revealed the GV60 Magma last year, the luxury marque’s first go at a performance sub-brand in the mold of BMW’s M, Audi’s RS, or Merc’s AMG. More than just a classier, upscale version of the Hyundai Ioniq 5 N, the GV60 Magma will pack an outrageous 601 horsepower when it arrives in the U.S. this summer. Like any great performance car, the GV60 Magma has to look the part, and after seeing it in the metal at this week’s New York International Auto Show, it seems like Genesis has hit a home

A Long-Teased Performance Flagship After more than a year of teasers and concepts, Genesis has finally pulled the wraps off the GV60 Magma. This is the first production model under the new Magma performance line, and it’s not just about chasing lap times. The GV60 Magma is aimed at buyers who want outright performance, but also care about comfort and refinement. There’s only one trim, and it’s fully loaded. The GV60 Magma sits at the top of the GV60 lineup, showing where Genesis wants to take pe

The First Genesis Magma Heads to America Genesis has been banking on its Magma performance lineup for some time, but now it’s headed stateside. The GV60 Magma is officially coming to the US, with Genesis USA confirming a summer 2026 launch through its Instagram updates. This GV60 Magma is the first to wear Genesis’ new Magma badge. Instead of spinning off a separate sub-brand, Genesis is treating Magma as a top-level performance trim that will show up on select models over the next few years. It

Not Just an Ioniq 5 N in a Suit The Genesis GV60 Magma is set to arrive in the US by summer 2026. This is the first time we’re seeing the Magma badge on a production model, and it’s Genesis’ way of building its own performance line, much like BMW M or AMG. Compared to the garden-variety GV60, the Magma is bolder, quicker, and impossible to miss in its bright orange paint. It’s tempting to call the GV60 Magma just a Hyundai Ioniq 5 N in a fancier suit. After all, both use the same platform, dual-

Genesis Takes Aim at AMG, M, and RS Genesis is still a young automaker, but it's already making some of the top cars in their respective classes. Its models have won over critics, the owners are generally happy, and the continuous push for improvement is worthy of applause. 20 years ago, the idea of a standalone Korean luxury marque was almost unimaginable, but Genesis aced its homework, and the results are showing. Now, it's taking aim at the luxury performance heavyweights from Germany. In lat

A Closer Look Inside the GV90’s Cabin The Genesis GV90 is gradually revealing more of itself, and this time, a newly surfaced video offers the clearest view yet of its cabin, especially the ultra-luxurious 4-seater coach door version. Expanding on an earlier preview of its screen-dominated dashboard, this latest footage showcases an interior that fully embraces the “mobile sanctuary” concept Genesis has been hinting at. Drawing strong inspiration from the Genesis Neolun Concept, the GV90’s cabin

Genesis is inching closer to unveiling its most ambitious SUV yet, and a new digital render by KindelAuto offers one of the clearest previews so far. Based on recent spy shots, the interpretation closely mirrors camouflaged prototypes and points to a flagship EV designed to stand out. A More Ambitious Take on the Luxury SUV Although the GV90 carries an upright stance similar to a Cadillac Escalade, its overall shape appears longer and sleeker, giving it a more flowing silhouette. The render ima

The Genesis GV90, the luxury brand's flagship electric SUV expected to debut toward the end of this year, will be its most luxurious production model ever, borrowing quite a lot from the spectacular Neolun Concept unveiled in March 2024. Previous GV90 prototype sightings have shown that the large battery-electric SUV will feature Rolls-Royce-style coach doors, or at least the range-topping version will. However, reports from earlier this year suggested that the rear-hinged coach doors may not ma

Genesis is no stranger to exciting concepts, prototypes, and one-offs — just look at the Magma GT mid-engine supercar or the G90 Magma Wingback wagon. As for production cars, there’s the new 641-hp GV60 Magma. Now, fresh spy shots taken by Shorts Car of what appears to be a Genesis GV70 test mule with a stretched wheelbase have surfaced. But we have a feeling it's more than just an elongated GV70. Once you look closer, you'll see the C-pillar appears subtly redesigned, and of course, it's riding

Seeing the Genesis G90 Wingback Concept in person at the 2026 New York Auto Show makes one thing clear: Genesis is done playing nice, and they're ready to push the envelope. Genesis unveiled the Wingback Concept back in December, 2025, and we thought that'd be the last we'd see of it. Fortunately, we were wrong. It still carries the DNA of the flagship Genesis G90 luxury sedan, but the proportions of an estate car, and surprising performance potential. Finished in a deep green shade, the example

When Recalls Get Weird Vehicle recalls are more or less typical, like faulty airbags, fire risks, or software bugs that slipped past development. Then there are the oddballs. Over the years, manufacturers have recalled cars because spiders built webs in fuel lines, labels used the wrong font size, or floor mats interfered with pedals. Lists of the strangest recalls read less like technical documents and more like icebreakers at car meets. Genesis now finds itself brushing up against that latter

Ever since Hyundai's luxury arm, Genesis, announced that it was going after the likes of AMG with a new performance arm called Magma, the company has been backing up that ambition with several concepts that have been truly stunning, and its latest, the G90 Wingback wagon, is perhaps its most exciting. Sure, the Magma Racing hypercar and the Magma GT Concept may be more racy, but they're the sort of unobtanium that most of us can't realistically hope to ever get behind the wheel of. The Wingback

More Wagons, Please In many ways, it's our fault that wagons fell out of favor. We mostly abandoned them in the 2000s, and the very few that remained at that time weren't snatched up by many. Automakers gave us many chances to buy them, but the majority of the buying public had their eyes (and wallets) glued to SUVs. Heck, even minivans, the first cars that triggered the decline of wagons in America, are also being left in the dust by crossovers. There is, however, a glimmer of hope. The perform

Genesis has been making waves with its Magma program, which aims to offer the same sort of performance as AMG and BMW M, and a new video captured near Hyundai Motor Group's R&D center in Namyang, South Korea, may give an indication of just how serious Genesis is about taking on the Germans. The video embedded at the bottom of this article shows a GV70 with bright orange paint (one of the Magma division's calling cards) and temporary but quad-exit exhaust tips that produce a rorty V8 rumble.

Genesis is on the warpath Hyundai Motor Group has been on a rampage in recent years, and with 2025 now behind us, it’s clearer than ever that Genesis is no longer chasing after its luxury competitors. Hyundai’s luxury brand has posted consistent sales increases since 2021, thanks in part to its reputation for safety, quality, and affordability. Genesis surpassed Infiniti in 2025, and now it looks like the Korean marque is setting its sights on another luxury automaker.

Bespoke Is the Real Luxury Flex Bespoke customization sits at the true peak of luxury cars, going beyond ticking boxes on an order sheet. Rolls-Royce and Bentley have made this option their calling card, letting buyers mix and match materials, colors, and finishes almost without limits. Genesis has been quietly heading this way, too. Two years back, the Korean marque launched the One of One division in Dubai, targeting buyers who expect more than just a spec sheet. That move showed Genesis could

Genesis builds some of the best bang-for-your-buck luxury SUVs on the market, but the brand is now pushing those vehicles in a very different direction. Far from paved roads, Genesis has revealed three off-road-focused models designed to handle extreme terrain: the GV60 Outdoors Concept, GV70 Outdoors Concept, and GV80 Desert Edition. Shown clawing their way up vast sand dunes, the trio shows that, despite already having a diverse model lineup, Genesis is eager to explore new ground. GV60 and GV