Dometic is taking a different approach to experiential marketing this spring, launching a Los Angeles-based campaign that gives consumers direct access to the outdoors with no planning required.
Starting today, April 14, the outdoor tech company will offer a limited number of fully equipped off-road vehicles for free 36-hour getaways, positioning the initiative as a frictionless way for city dwellers to step away from daily routines and into nature.
The program centers around a small fleet of premium rigs sourced from brands like Lexus, Toyota, and Ford. Each vehicle comes preloaded with Dometic’s full range of gear, including sleeping systems, portable power, cooking equipment, and hydration solutions. Also included is the brand’s CFX5 electric cooler, stocked with chef-prepared meals designed to elevate the outdoor experience beyond typical camp fare.
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Participants won’t need to map routes or secure campsites ahead of time. Each trip includes a reserved campsite in Joshua Tree, along with a curated guide of activities and access to 24/7 support. The idea, according to the company, is to remove the common barriers such as gear, logistics, and planning, that often prevent people from getting outside.
Los Angeles serves as a strategic launch point. The city consistently ranks among the most congested in the U.S., with drivers losing an average of 83 hours to traffic annually. For Dometic, that statistic highlights a broader tension between urban living and the growing demand for outdoor experiences.
The campaign will run through April 24, with 17 trips available via an online entry system. While limited in scale, the initiative reflects a larger shift in how outdoor brands are connecting with consumers by moving beyond product storytelling and into fully integrated, real-world experiences.
For those interested in participating more information can be found dometic.com/thiswayout.
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