Ford Motor Company and Filson Unveil Bronco Filson Collaboration

Ford has teamed up with Filson to introduce the first-ever Bronco Filson, a new limited-run SUV that blends the Bronco’s off-road capability with Filson’s heritage in durable outdoor gear.

Built on the Bronco’s proven platform, the Filson edition comes standard with a 3.0-liter EcoBoost V6 and the Sasquatch package, including 35-inch tires, locking differentials, and Fox shocks. Trail-focused features like Trail Turn Assist and multiple G.O.A.T. Modes reinforce its backcountry intent.

Inside, the focus shifts to material quality and utility. The cabin features quilted leather, rugged woven fabrics, and Filson-inspired storage, including removable saddlebag-style door pockets and modular cargo bags designed for gear-heavy travel. Ford also refined the experience for longer trips, adding improved cabin insulation, ventilated front seats, and upgraded tech, creating what it says is the quietest Bronco yet.

photo by Ford Motor Company

A limited First Edition will launch with exclusive styling details and serialized badging, with orders expected to open this fall ahead of showroom arrivals early next year. Alongside the vehicle, a limited-edition Bronco x Filson collection will be available starting June 4 through Filson stores and Filson.com.

For more information or to sign up for updates, customers can visit Ford.com or Filson.com.

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