ORBA and Overland Expo Launch New Levels of Partnership

As Overland Expo West 2026 is just a month away, we’re excited to announce that the Off-Road Business Association, will be an exhibitor and sponsor on-site in Flagstaff next month. ORBA is a subsidiary of SEMA that’s dedicated to protecting access to public lands, launching regional economic impact reports, expanding coalitions and partnerships, and supporting federal legislation that preserves motorized access to outdoor spaces.  

ORBA is also joining us as a sponsor of Overland Expo West. Attendees can connect directly with the association by stopping by ORBA’s exhibitor lounge for scheduled sessions on land-use issues, the benefits of ORBA membership, and previews of the Overland Expo Industry Report. And the partnership continues as Overland Expo is now a platinum-level member of ORBA.

“ORBA is thrilled to be a sponsor and participant of Overland Expo West 2026, one of our community’s premier events for off-road and overland companies, as well as enthusiasts. Attending Overland Expo West 2026 will be a unique opportunity to help further develop the relationships that will help to make our federal and state advocacy a success. We are equally excited to have Overland Expo join our growing membership roster, adding a significant consumer-facing organization to our ranks of advocates,” said Sean P. Holman, ORBA’s interim executive director. “At Overland Expo West 2026, our new leadership team will be meeting with our fellow enthusiasts, talking about the issues that impact our lifestyle, and growing our ability to be a voice for all off-roaders. We are looking forward to getting to know many of the faces that make up our much-loved off-road community.”

Additionally, Karen Bailey-Chapman, SEMA’s Senior Vice President for Public and Government Affairs, will be a panelist during the popular Women Who Wander networking brunch, providing insights into efforts to advocate at the state and federal levels for motorized access to public off-road spaces

At its core, Overland Expo has always been about more than gear and destinations; it’s about community. This partnership with Off-Road Business Association reinforces that mission, ensuring that the trails, public lands, and opportunities we value today remain accessible for the journeys ahead.

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